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- Majid Al Futtaim is one of the first respondents to the crisis, providing on-ground aid and support through Carrefour Lebanon
- Carrefour Egypt distributed over 10 tons of donations to the people of Beirut via the Egyptian Red Crescent
Cairo, Egypt: Carrefour, operated in Egypt by Majid Al Futtaim, has responded to the catastrophic incident that rocked the Lebanese capital, Beirut. The brand launched a region-wide donation initiative to provide essential aid to those who need it. Working alongside the Egyptian Red Crescent, Carrefour Egypt joined forces with Carrefour Lebanon to collect, donate and distribute all-important contributions through a variety of channels, including facilitating customer donations.
Until the end of September, Carrefour customers will be given the opportunity to donate to the Egyptian Red Crescent’s “Rest of Pound” initiative at all Carrefour hypermarkets across Egypt. These donations will help to support those affected by the 4 August blast in Beirut.
Donation booths and checkout collection points will be installed in all Carrefour stores. Customers can also buy a digital voucher online via https://www.carrefouregypt.com/p/534789, with the voucher value used by the Egyptian Red Crescent to purchase essential supplies for victims of the Beirut tragedy.
The multi-channel initiative emphasizes Majid Al Futtaim and Carrefour’s roles as community builders, encouraging a spirit of generosity during this critical time. In addition to this initiative, Carrefour Egypt donated over 10 tons of essentials supplies, including textiles and food items such as flour, to victims of the Beirut blast that was successfully distributed by the Egyptian Red Cross.
Majid Al Futtaim was one of the first respondents to offer help to the affected people of Beirut through Carrefour Lebanon, by providing food and essential supplies to NGOs supporting victims and participating in the mass cleaning effort of the city.
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Media Contact:
Salma Fathy
SFathy@mafcarrefour.com
Riham Saleh
Riham.Saleh@ogilvy.com
About Carrefour
Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia. Today, Majid Al Futtaim operates over 300 Carrefour stores, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 100,000 food and non-food products, and an exemplary customer experience to create great moments for everyone every day.
Carrefour first opened in Egypt in 2002, and today operates 54 stores and employs over 7,000 employees.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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© Press Release 2020
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