Dubai, UAE, 13 October 2008: Canon Middle East is pleased to announce that the company has shipped its 100 millionth digital compact camera. To mark this milestone in popular photography, a special colour variation model will be launched in the near future.
Beginning with the PowerShot 600 in 1996, Canon has delivered a total of 106 models[1] around the world. During this time, the Canon name has become synonymous with revolutionary digital compact camera design. Highlights have included:
IXUS Digital (2000) - compact, stylish and easy to use, this model spearheaded the digital point-and-shoot revolution, leading in turn to massive market expansion.
PowerShot A70 (2003) - the best-selling model worldwide during 2003, this A-Series camera was renowned for its superb operability and great value.
Digital IXUS i (2003) - with its smooth, chic lines, the Digital IXUS i paved the way for female-orientated digital cameras.
PowerShot G7 (2007) - this 10MP model carved out a position for high-end functionality in the compact digital camera market.
PowerShot S5 IS (2007) - this super zoom model brought outstanding 12x zoom power to the digital compact camera market.
Canon has also led the evolution of compact digital cameras, with a number of groundbreaking technologies. DIGIC high-performance image processing continues to process extra-rich image data at high speeds. Ultra-compact lenses deliver smooth, blur-free results with built-in image stabilisation. And Canon iSAPS technology assesses shooting conditions to provide outstanding, accurate exposures.
"We are delighted to reach such a landmark number in camera production," said Hendrik Verbrugghe, Marketing Manager, Canon Middle East. "Canon pledges to continue searching for new technologies, and new designs, that let everyone capture their most precious moments."
Details of the special colour variation model will be announced soon.
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About Canon Middle East
Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Bubble Jet printers). Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE. Further information about Canon Middle East is available at: www.canon-me.com
Canon Contact:
Ruta Bublyte
Marketing Department
Canon Middle East FZ-LLC
Tel: + 971 4 3915050
Direct: + 971 4 3915079
Fax: + 971 4 3916715
e-mail: bublyter@canon-me.com
Agency Contact:
Linsey Worgan
d'pr
Tel: (9714) 331 1104
linsey@d-pr.ae
[1] Compact digital camera models (including regional models) as of August 5, 2008
© Press Release 2008
