Dubai International Financial Centre, Motor City and Jumeirah Lakes Towers join 11 existing UAE locations

Dubai, October 11, 2010: Caffè Nero, the premium Italian-style coffee house brand has opened three new stores in Dubai, which join 11 existing outlets in the UAE.

The new stores are located at The Balcony Precinct Building 2, Dubai International Financial Centre (DIFC), Green Community Motor City and Almas Tower, Jumeirah Lakes Towers. Caffè Nero opened its first store in the UAE at The Dubai Mall in March 2009 and has since expanded into Ras Al Khaimah, Al Ain and Abu Dhabi.

 "During the brand's introduction into the UAE last year, our aim was to get Caffè Nero into high traffic retail areas to build recognition and to get as many visitors to sample our wonderful product offering. In the next phase of expansion, we are targeting residential communities, business and mixed-use developments," said Mike Hoff, General Manager, Al Tayer Trends - exclusive franchisee for Caffè Nero.

"Caffè Nero provides a friendly neighbourhood café atmosphere where visitors can relax and enjoy a wide selection of hot and cold beverages as well as delicious food choices. Complimentary wi-fi internet access allows customers to browse the internet in a comfortable environment".

Expanding its food offering, Caffè Nero has introduced 17 new menu additions with healthy eating options such as Low Fat Blackberry & Bran Muffin, Low Fat Cranberry Slice, Tuna & Cannelini Bean Salad, Chicken & Red Pesto Orzo Pasta Salad and Tuna Niçoise Salad. Other choices include Superfruit Booster Bar, Spiced Apple & Pecan Muffin, Date & Walnut Slice, Apple Crumble and Croque Monsieur.

The discerning coffee lover's choice, Caffè Nero's coffee is strong, rich and distinctive - the only coffee house to include two shots of house-blend espresso in every coffee-based drink - and has earned the brand such accolades as 'the best espresso this side of Milan' by UK's Tatler magazine.  A range of freshly blended, handcrafted iced drinks offers a refreshingly cool alternative to hot drinks. 

Caffè Nero has been voted the Number One UK Consumer choice for the past eight years by The Allegra Report. The Allegra Report is compiled every year and is accepted as the definitive consumer report for the coffee retail industry, focusing on both the branded coffee market and the overall coffee retail industry in the UK.

Caffè Nero is renowned for offering a superb customer experience by friendly and expert staff offering a unique, personalised (one-on-one) barista service, selling the finest espresso-based Italian quality coffee, iced drinks and a wide range of freshly prepared, deli-style food.

The menu includes a range of delicious Italian influenced food, using natural, fresh ingredients, ranging from freshly toasted Panini, speciality breads and salads as well as an indulgent selection of cakes, muffins and pastries. 

-Ends-

About Caffè Nero:
Founded in 1997 in the UK by Dr Gerry Ford, Caffè Nero is now the largest independently owned coffee house brand in Europe, with 400 outlets and over 4000 employees in 210 UK cities, with an annual turnover of GBP 130 million, as at May 2008.   Caffè Nero was introduced in Turkey in October 2007, and the Middle East is the second international market where Caffè Nero can now be found.  

Since its inception, the brand has earned countless accolades including "the best espresso this side of Milan" by UK's Tatler magazine; "it's the traditional Italian Café" by respected food critic Egon Ronay.

For more information, please visit www.caffenero.com

About Al Tayer Trends
Al Tayer Trends is an Al Tayer Group company building new frontiers in lifestyle retail across the Middle East. The company represents 16 brands across its four divisions - Beauty, Home, Fashion, Food & Beverage, which reflect the diverse segments of the business. Its portfolio of brands includes Areej, Missha, Bobbi Brown, Korres, Gap, Banana Republic, Mamas & Papas, Crate and Barrel, @home, Penhaligon, Caron, L'Artisan, Diptyque, MORE Café, Cosi, Caffè Nero and Galler.

Al Tayer Trends operates over 100 stores across Bahrain, the Kingdom of Saudi Arabia, Kuwait, Oman, Qatar and the UAE. The company currently employs over 1400 people.

For more information, please visit www.altayer.com

For further information and images, please contact:
Sony Elias
Press Office
Al Tayer Group, Dubai, UAE
Tel +971 4 2011159
Email selias@altayer.com

© Press Release 2010