A new study re-imagining the luxury sedan, showcasing the progression of the Cadillac Art and Science philosophy
Designed from the inside out, featuring a new concept for the interface between the driver and the auto electronics
Plug-in hybrid system is matched with a 3.6L V-6 and all-wheel drive for dynamic and efficient performance
Middle East - Suggesting a new paradigm for the luxury sedan of the future, Cadillac has announced that it will be unveiling the XTS Platinum Concept at this year's 2010 Abu Dhabi International Motor Show. The concept showcases Cadillac's emerging top-of-the-line Platinum series of models, emphasizing new expressions of luxury and technological features, including a plug-in hybrid propulsion system.
The XTS Platinum Concept was designed from the inside out, re-imagining the luxury sedan as a personal headquarters, built for efficiency, luxury and connectivity. The concept introduces a new approach to in-car electronics that improves the form and function of the car's entertainment, navigation and information systems.
"The XTS Platinum Concept was designed to deliver an engaging driving experience without compromising the functional features, space and comfort customers seek in a luxury car," said Fadi Ghosn, Chief Marketing Officer for GM Middle East. "It is a new vision of luxury that uses advanced technology to deliver functionality efficiently and rewardingly."
The XTS Platinum Concept uses Cadillac's 3.6L V-6 Direct Injection gas engine, paired with a plug-in hybrid electric propulsion system (PHEV) that builds on the experience Cadillac has gained with the Escalade Hybrid and Escalade Platinum Hybrid flagship models. The key benefit of external plug-in recharging is that in many situations - such as overnight parking - the battery can fully recharge in roughly five hours while the car is not in use. The plug-in system operates at maximum efficiency when operating on power the battery has drawn from the electric grid.
The car also previews a deployable touch-screen navigation system via the minimization of traditional buttons and switches. Designers blended the display screens into a flowing instrument panel that reflects the XTS Platinum's other focus - uncompromising luxury and attention to detail on the interior.
The interior takes inspiration from nature, translating that into a layered and detailed interior. Light cream is the cabin's primary color and is contrasted with darker elements, such as the steering wheel and an overhead console motif that runs the length of interior's roof. The console is made of a richly finished wood and houses lighting features.
On the exterior, signature elements essential to Cadillac's Art and Science design language include vertical headlamp and taillamps, with integrated light pipes and richly detailed lighting components. The headlamps feature light-emitting diode technology for bright illumination that requires less energy, as well as Cadillac's Adaptive Forward Lighting technology, which turns the headlamps with the direction of the front wheels for greater visibility in turns.
Magnetic Ride Control (MRC) enables the XTS Platinum Concept to deliver superior road-holding performance while maintaining luxury car composure in "regular" driving conditions. An advanced, specially calibrated all-wheel-drive system ensures optimal traction in wet and slippery conditions, and helps deliver maximum traction while cornering. Four-wheel disc brakes, with four-channel ABS, StabiliTrak stability control and full-function traction control complete the drivetrain details.
Cadillac will also be showcasing the 2011 CTS Coupe and CTS V-Coupe, the new luxury sports coupe designed as the centerpiece of the brand's enhanced lineup, at the Abu Dhabi Motor Show.
-Ends-
About Cadillac
Cadillac is a leading luxury auto brand since 1902. In recent years, Cadillac has engineered an historic renaissance led by dramatic new designs and global expansion.
The recently launched 2011 CTS Coupe and CTS V Coupe make up the focal point of Cadillac's product line up, which also includes the all new multi award-winning CTS luxury sedan and the world's fastest production V8 sedan, the CTS-V, and the SRX midsize luxury crossover, in addition to the world's most powerful line-up of SUVs: the Escalade, Escalade ESV, Escalade EXT and Escalade Platinum. The Cadillac brand has maintained an iconic presence in the Middle East region for over 84 years. For more media material about Cadillac in the Middle East, please visit http://media.cadillacarabia.com
For more information:
Samer El Khalil
Tel (+9714) 3143333
E-mail samer.elkhalil@gm.com
Fouad Hammad
Tel ( +9714) 3143320
E-mail fouad.hammad@gm.com
Marwan Abu Ghanem
Tel ( +9714) 4055511
E-mail marwan.abu-ghanem@hillandknowlton.com
© Press Release 2010
