06 January 2010
Interactive online property market portal launches today in the capital

BUY|SELL is an initiative by Pure Real Estate, the same company who started LEASE|RENT in the capital. The strategy behind BUY|SELL is to establish the website buysellabudhabi.com as the dominant online market place for buyers and sellers to transact business, ahead of the delivery of mass residential and commercial units to the Abu Dhabi market in 2010 and 2011.

Alden Holden, head of PURE Real Estate Investments and also heading up the BUY|SELL initiative, commented, "At the moment there is some freehold property coming online in Abu Dhabi, with this there will always be a certain amount of property to be bought and sold on the secondary market. As we see more and more of the properties being finished, the more saturated the market will become. BUY|SELL are gearing up to be the leading digital platform in Abu Dhabi supporting secondary market property sales for both buyers and sellers. With the support of complimentary partner companies, Buy Sell is extremely well positioned within the market to offer a range of services when compared to competing real estate agents throughout the UAE. In addition, Buy Sell's strong connections with local developers and investors will ensure a steady supply of desirable assets. It's really is quite an exciting time and we believe that it is going to be hugely successful."

BUY|SELL forms a key part of Pure's ever-evolving digital strategy, and carries with it the same set of brand values that are inherent to Pure's DNA and trusted by clients and consumers in Abu Dhabi.

-Ends-

About Pure Real Estate
Pure Real Estate is a visionary real estate investment management company that specializes in offering developers and investors an array of attractive investment strategies, development management solutions and a bespoke sales and marketing service for real estate developers.

For more information contact;
Andrew McCarthy
Marketing Executive
Pure Marketing
BUY|SELL Abu Dhabi

© Press Release 2010