Dubai, UAE, October 21st, 2003, BUSINESSONE, a regional provider of e-Solutions today launched today their latest product development 'AlertONE' - an SMS Bulk Messaging Platform. The launch took place within the DIC Community Zone at GITEX Dubai 2003 where BUSINESSONE is currently exhibiting a selection of its products and solutions.

Headquartered at DIC, BUSINESSONE offers flexible and secure e-Business solutions that can be easily tailored to meet individual customer needs. The BUSINESSONE solution portfolio includes e-Banking and e-Security and its latest product offering, AlertONE, address all SMS requirements of GSM operators and ASP's. The AlertONE Enterprise SMS Bulk Messaging Platform is built on .NET technology and its user-centric design has several advanced features such as advanced filtering and blocking tools.

Ramzi Zeine, CEO of BUSINESSONE said, "GITEX was the perfect opportunity for us to launch AltertONE. As a new product, we have already witnessed significant interest due to the sheer size of the exhibition and the thousands of trade visitors. The exposure of our brand has been truly maximized."

This year, GITEX Dubai is already exceeding expectations in regards to the number of attending trade visitors. Although only in its second day, the DIC Community Zone is attracting a great deal of attention from both the media and guests, and as such has proved to be an ideal platform from which to launch BUSINESSONE's latest product.

The DIC Community Zone is located in the new Sheikh Rashid Hall at the Dubai World Trade Centre's (DWTC's) Dubai International Exhibition Centre and will be open from 10am until 7pm during GITEX Dubai 2003.

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About BUSINESSONE:
With offices in two of the major IT centers of excellence in the Middle East, Dubai and Amman, and empowered by strategic partnerships with regional and international companies in the IT Sector, BUSINESSONE stands on firm ground among the best providers of e-Solutions in the Middle East. BUSINESSONE, the e-arm of the STS Group of companies, was created to specialize in addressing all business needs emanating from the much needed transformation in the way business is conducted post the Global Internet and Mobile revolution.

BUSINESSONE specializes in offering interoperable, flexible and secure software modules that can be easily tailored to specific customer needs. Our solutions are differentiated in terms of flexibility and scope. Our professional services team are intensively trained professionals certified on standard technology, as well as being certified by our vendor companies to deliver system integration, consultancy, specialized training implementation, application architecture and design, and software development.

About Dubai Internet City:
Dubai Internet City (DIC) provides a Knowledge Economy Ecosystem designed to support the business development of Information and Communications Technology (ICT) companies. It is the Middle East's biggest IT infrastructure, built inside a free trade zone and has the largest commercial Internet Protocol Telephony system in the world. DIC is a strategic base for companies targeting emerging markets in a vast region extending from the Middle East to the Indian subcontinent, and Africa to the CIS countries, covering 1.8 billion people with a GDP of $1.5 trillion. In line with Dubai's liberal economic policies and regulations, DIC offers foreign companies 100% tax-free ownership, 100% repatriation of capital and profits, no currency restrictions, easy registration and licensing, stringent cyber regulations and protection of intellectual property.

Within a short span of time, a dynamic international community of ICT companies has established itself in DIC. The global ICT giants are all here: Microsoft, Oracle, HP, IBM, Compaq, Dell, Siemens, Canon, Logica, Sony Ericsson, Schlumberger and Cisco, to name just a few. These companies represent a formidable community of over 14,000 knowledge workers. The cluster of ICT companies in DIC comprise of Software Development, Business Services, Web Based & e-Commerce, Consultancy, Education & Training, Sales & Marketing and Back Office Operations. DIC provides a scalable state-of-the-art technology platform to companies looking to provide cost effective Business Process Outsourcing (BPO) Services such as call center operations.

BUSINESSONE Contact:
Bishr Madani -Marketing Manager // Tel: +962 6 580 2626 Ext. 103 email:Bishr.Madani@B1ME.com

Press Contact:
Nadine Salem / Abeer Al-Qadi
Gambate! Communications
Tel: +971 4 391 6424
Email: nadine@gambate.biz
abeer@gambate.biz

© Press Release 2005