Burson-Marsteller University Offers Hands-on Learning Resource in the areas of Communications, Public Relations and Public Affairs
NEW YORK - Burson-Marsteller, a leading global public relations and communications consultancy, today launched Burson-Marsteller University, a newly developed interactive training program addressing clients' needs to become better communicators using the proprietary curricula, insights and diagnostics of Burson-Marsteller. This award-winning methodology is driven by Burson's unique understanding of how communications shapes reputation, perception and behavior, reflecting the history and heritage of a company that has continually shaped the role of public relations for more than 50 years.
"Through the years, Burson-Marsteller clients came to recognize the need and value of training in public relations principles and special disciplines to better manage their company's communications," said Harold Burson, founding chairman, Burson-Marsteller. "We created Burson-Marsteller University as a comprehensive corporate learning resource tailored to clients who need to communicate consistent corporate and brand messages globally."
This new executive training program is based on years of experience Burson-Marsteller has garnered developing communications training programs and curricula for many large global Fortune 1000 companies. Utilizing proprietary diagnostic tools and methodologies, Burson-Marsteller University offers tailored and personalized courses to senior-level communications executives to help them address communications challenges in global markets using consistent and clear strategies. Burson-Marsteller University professors and coaches are seasoned communications experts that specialize in facilitating programs and workshops that are culturally appropriate and relevant through a variety of formats.
"In today's 24-7 global marketplace, communicating effectively is more critical than ever before for executives. The Burson-Marsteller University training program builds on the core belief that communications is one of the most fundamental forces driving business success today," said Aafke Huininga, Dean, Burson-Marsteller University. "Our customized program provides clients with the tools necessary to deal with difficult communications issues more effectively, identify serious challenges, understand important goals and ultimately achieve successful business results through smart and effective communication."
Building on an academic foundation, the Burson faculty and facilitators bring communications techniques to life using actual client experiences and best practices in workshops conducted as lectures, group discussions, and role-playing and team exercises. The Burson-Marsteller University training program offers courses in confidential learning environments that operate on a level appropriate to the client, participants, business environment or culture. It is designed to help hone individual management skills, core skills in a specific area, or facilitate strategic or philosophical discussions about application across a wide spectrum of communications areas.
"Burson-Marsteller is at the forefront of a trend in corporate learning," said Sue Todd, President of Corporate University Xchange. "By leveraging their brand and expertise to provide corporate learning education in a specific professional domain, public relations and corporate communications practitioners are likely to find it a welcome new source for professional development. Burson-Marsteller University's comprehensive global training program signifies a trend many organizations are likely to emulate."
For more information on the Burson-Marsteller University learning philosophy and training development program, please visit www.bursonmarstelleruniversity.com
About Burson-Marsteller
Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 44 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks.
For further information please contact:
Oliver Stelling
Jai Tolani
Bates PanGulf PR
Tel: 9714 295 3456
Fax: 9714 295 1027
E-mail: oliver@batespangulf.com
E-mail: jai@batespangulf.com
© Press Release 2005
