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Bahrain-based company is latest GCC retail giant to invest in AED17bn CRM Industry
Dubai - Sage Middle East, the leading provider of business management software, has received another vote of confidence as the Bahrain-based Bukumal conglomerate chose to invest in Sage's popular CRM.
Bukumal, an industry leader in Retail, Power & Energy, Properties, Security, Construction and Industrial Supplies in the GCC, offers solutions and services to the Building and Power Protection industries with a primary focus on quality service and customer experience. The company successfully installed Sage CRM with the help of Fakhroo Information Technology Services W.L.L after noting the need for automated sales processes for its customer relationship projects.
"We did not have a system in place for sales data collection and automation of creating reports to help us keep track of all our projects, and this impacted our ability to streamline our services," said Hassan Ansari, Executive Manager-SCM & Operations for Bukamal "The Sage CRM was the perfect choice for us, since it is an internationally certified software brand. Aside from that, the professional and timely approach by Fakhroo IT made installation simple and painless. They really took the time to understand our scale of activities and its corresponding challenges, and provided a seamless solution," he added.
Bukumal's decision to switch to Sage CRM was reinforced by its easy-to-use setup and installation processes, which saw the implementation of the modules happen in phases, with testing and revisions as required. Staff also underwent the necessary training to familiarize themselves with the system.
Hassan acknowledged that implementing Sage CRM has enabled Bukamal to take informed critical decisions and assist them in planning for the future. "Now, we have a more improved and efficient sales process, along with the ability to have instant reports , because everything is neatly stored in one place," he noted, adding that Bukumal's investment was money well spent for a solution-driven software that meets customers' requirements.
"We wanted to give the team at Bukumal an easy-to-use, flexible and integrated system which will allow for streamlined business processes to maximize output," said Anwar Saleem, Technical Manager at Fakhroo IT. "With the Sage CRM, they definitely made the right choice, as the program is a long-term solution to de-clutter even the most complex processing systems," he added.
Sage's strong market share in CRM solutions comes as the GCC's enterprise IT spending is expected to exceed AED 17 billion in 2015, according to the latest estimates by the International Data Corporation (that's an 80% increase in enterprise solutions usage within the past two years).
"The Sage CRM empowers companies like Bukumal by allowing instant access to calendars, accounts, reports, pipelines, contacts and call lists," said Reggie Fernandes, Regional Director at Sage ME.
With Sage CRM Sales Force Automation, real-time sales opportunity analysis is provided instantly. Sage CRM provides a snapshot of all opportunities within the sales pipeline, enabling Sales Executives to effectively analyze and manage deals at every stage," he added.
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About Sage
Sage energizes the success of businesses and their communities around the world through the use of smart technology and the imagination of our people. Sage has reimagined business and brings energy, experience and technology to inspire our customers to fulfil their dreams. We work with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers who drive the global economy. Sage is a FTSE 100 company with 14,000 employees in 24 countries. For more information, visit www.sage.com.
About Bukumal:
We at Bukamal have made significant progress in many areas and have been afloat by the success achieved. We acknowledge and accept that the battle continues, many lessons and challenges still lie ahead. Our major assets, i.e. our team, customers, partners, the technology we use; beside our Culture and Values, always allow us to emerge stronger. From our experience we have pondered over our mode of operations, where considering our expansion plans we found it essential to rethink our operational procedures and map out our strategy for the future. Our primary goal is to achieve a sustainable growth on a strong foundation. We are now set to direct our attention & energies outward to our customers and partners where we are leading the market in most of our business scope, build and enhance our customer base and loyalty which we are proud of and our commitment towards all, source new opportunities, deploy innovative business strategies, adopt innovative sales techniques to nature our reputation and work closely with our partners.
Media contact
Nada Jarrar
PR Accounts Manager - BR Communications FZE
M: +971559690070
T: +971 4 553 8980
Email: nada@brcomms.com
Website: www.brcomms.com
© Press Release 2015
