How can any woman resist a diamond's combination of permanence, femininity and elegance? asks Aishwarya
Dubai 24th April 2007, The glamour and romance of diamonds lit up the recent wedding celebrations of Bollywood's leading lady Aishwarya Rai.
"There is a kind of depth to a diamond which no other stone has. Diamonds are classy yet simple - and the statement they make is one of dignity and grace," said Aishwarya. "How can any woman resist the combination of permanence, femininity and elegance?"
On April 20 2007, she married Abhishek Bachchan in a private ceremony, which has been described as the country's biggest wedding and began in the streets of Mumbai with fireworks and lights.
A brand ambassador for DTC (Diamond Trading Company), the sales and marketing arm of the De Beers Group, Aishwarya has appeared in numerous advertising campaigns for DTC and her recent wedding gave her the opportunity to put in to use the DTC's Bridal diamond jewellery sets.
"Bridal diamond jewellery sets are as rare and exceptional as the bride herself and DTC's Bridal campaign captures the moment when a man sees something rare and unique in a woman and realizes that she is the right one for him for life," said Anan Fakhreddin, Diamond Promotion Service (DPS) Director of the DTC - Gulf Markets.
"A diamond set expresses a groom's recognition that his bride is the perfect and only partner for life because each diamond is as unique as the bride herself."
Legend has it that diamonds are splinters of stars that have fallen to earth. Since time memorial, diamonds have been significant status symbols and legend has it, that it was credited to have mystical powers. In India, diamonds shaped in an octahedron were surrounded by legendary stories of its power and aura. It dispersed light in the color of a rainbow unlike any other stone. It was believed that its owner would be protected from any bad omens, illness, calamities or evil spirits.
On the wedding day, the groom and his family want to show the bride that she is really wanted and cherished by offering her something precious and only a diamond jewellery set can express that she is his rarest and most precious treasure. Many men find it hard to articulate these true feelings and a Bridal set enables the man to express what words cannot to his future wife.
Since diamonds are the ultimate symbols of love and eternity, they are unquestionably a bride's choice on her wedding day. Middle East brides go beyond the traditional symbol of love in their engagement and wedding bands, opting for the stunning effect of a full diamond set, including the dazzling necklaces and accessorized fiery diamond earrings that symbolize the beauty and splendor of the Arab bride.
Myth, fable or facts, generations have passed on stories of these dazzling gem stones for years that continue to represent eternal love.
Their seductive brilliance continues to intrigue and mesmerize men and women around the globe. Diamonds are a gift of love, forever.
-Ends-
The Diamond Trading Company (DTC) is the diamond marketing arm of the De Beers Group of companies and, as such, supplies approximately 60% of rough gem diamonds to the world's leading diamantaries. The DTC is better known to the public for its famous slogan "A Diamond is Forever".
The Diamond Information Center (DIC), with offices worldwide, handles consumer public relations for all levels of the diamond industry-from mining to finished jewellery.
For more information, please contact
Alex St Claire
Buchanan Middle East
A WPP Company
Email: alex.stclaire@buchananme.com
Tel: +971 4 3698567
Fax: +971 4 3698556
Mob: +971 50 8579182
Emilie Loivet
Buchanan Middle East
A WPP Company
Email: emilie.loivet@buchananme.com
T +971 4 369 8565
Fax: +971 4 3698556
Mob: +971 50 8819313
© Press Release 2007
