Dubai, January 12, 2015: Bric's, an Italian brand for premier luxury handbags, high-end luggage trollies and travel accessories, has opened at Yas Mall, Abu Dhabi. Renowned globally for its sophisticated travel luggage, Bric's offers functionality, strength, and lightness in a wide range of high quality travel bags.

Bric's By Milano at Yas Mall is its third store in the UAE, with the other two stores located at The Dubai Mall and Trade Centre Mall, Abu Dhabi. Bric's has doubled its sales since it opened its first store in the UAE, where it grew by 42 per cent in 2013 and 50 per cent in 2014.

The latest opening at Yas Mall is part of Bric's aim to establish a leading presence in the luggage and travel bags industry in the UAE and the region at large. With a legacy spanning over more than 60 years, Bric's already welcomes huge popularity in the region owing to its functionality and a positive quality/price ratio.

Bric's is distributed in the region exclusively by Al Areen International Group, a leading business conglomerate in the region.

Commenting on opening at Yas Mall, Mr. Pietro Briccola, International Sales Director, Bric's, said, "We are pleased to open the third Bric's store in the UAE's latest shopping destination, Yas Mall. Bric's stands for absolute quality and functionality, without compromising on luxury and style, making the bags absolute travelling must-haves. The durable make of the bags also ensures that they are fit for various climatic conditions."

"The UAE, being a global hub, is highly-sophisticated in its approach toward travel-fashion, which makes the country an ideal expansion base for Brics. The company has strategic plans to expand across the GCC, driving its expansion from the UAE. We are considering to open a regional headquarter in Dubai which is a strategic hub for luxury brands," Mr. Briccola added.

Bric's was established in 1952 through partnerships with other luxury brands including FENDI and GUCCI. In late 2000, Bric's began manufacturing its own products. Bric's produces travel bags using the highest quality materials and vinyl cotton. It also produces handbags and purses. The prices of its bags range between AED 1000-5000 for specific categories. It also produces custom made bags in order to suit all tastes.

About BRIC'S:
In 1952 Mario Briccola founded a company, INDUSTRIA VALIGERIA FINE MARIO BRICCOLA, manufacturing suitcases and bags. He knew he could rely on his own resources, initiative, courage, and creativity. Because Mario Briccola's vision was projected towards a greater future, with ambitious goals, the main investment was on himself and his family. Sixty years later, after seeing his dream come true each day, Mario Briccola looks ahead to the future with the confidence of someone that has managed to build much more than a successful enterprise.

Today in 2014, Bric's registers a new trademark. Next to its corporate logo, the trademark shows the Italian flag and the date of company's foundation in order to claim its origin, related to creativity, lifestyle and Italian taste, and its long history, synonymous of manufacturing experience and handicraft skills.

Ideas and the ability to turn resources into winning products are the main assets of Bric's. The company's added value is its ability to combine concreteness with creativity, innovation with tradition. Each detail of a new product is the result of brilliant intuitions, of ambitious projects, of well-established styles, of a bold new approach. Observing the perfect blend of functionality and beauty that gives place to a new Bric's product is the most effective assurance of the future of a company that was now established.

© Press Release 2015