New Braun Steam Station Reduces Weekly Ironing Time
Braun, the world's leading electrical goods manufacturer, has made its first venture into the burgeoning steam station sector, modern irons with higher steam output. The new Braun FreeStyle Excel, which has advanced features and benefits, is set to lead the steam station sector.
"The Braun FreeStyle Excel's sophisticated technology will cater to the demand for a time efficient product that delivers superior results," said Manoj Nair, Regional Business Manager, Braun.
The Braun FreeStyle Excel generates steam pressure four times higher than conventional irons, resulting in a much higher steam output, and making ironing faster than ever before. The steam station provides enough steam for up to two hours of ironing.
Manual steps such as pre-spraying creased or heavy fabrics to make them easier to iron are no longer necessary, as the new Braun steam station gives a stronger and finer steam output than conventional steam irons. It is sufficient to go over fabric just once to have it neatly ironed.
The state-of-art iron is lightweight with an ergonomic Braun open handle design is accompanied by a lightweight steam boiler unit that is easy to store and features an advanced safety measure that locks the boiler while under pressure.
In keeping with all Braun appliances, the Braun FreeStyle Excel combines high-end functionality with stylish, contemporary design. Braun FreeStyle Excel is available now from selected electronic stores, leading supermarkets and Braun outlets in the Middle East.
- Ends -
About Braun
Headquartered in Kronberg, Germany, Braun is part of the Gillette Group, the world leader in male grooming products, including blades, razors and shaving preparations.
Braun's product range includes; 200 small electrical appliances in 10 cate-Gories: electric shavers, epilators, food processors, coffeemakers, irons, infrared ear thermometers, blood pressure monitors, hair care appliances, electric oral care products, clocks and calculators. It is the market leader in Foil shavers, epilators, handblenders, infrared ear thermometers and electric oral care products.
Product production takes place in seven plants in five countries: Germany, Ireland, Spain, Mexico, China, daily production is approx. 250,000 units. In 2003: Braun's net sales accounted for US$ 1.18 billion (excluding electric oral care products); electric oral care products contributed US$ 699 million. For further information: www.braun.com.
For more information, please contact:
Bronia Stewart
Consultant
Impact Porter Novelli
16th Floor
Emirates Towers
P.O.Box 19791
Dubai
United Arab Emirates
Tel: ++9714 330 4030 Ext 416
Fax: ++9714 330 4031
Mobile: ++97150 559 7301
E-mail: b.stewart@ipn.ae
Website: www.porternovelli.com
© Press Release 2005
