Listening to Music Anywhere Even More Enjoyable

Dubai - February 25, 2008 - Creative Technology Ltd., a worldwide leader in digital entertainment products, today announced the addition of two new micro boom boxes to its award-winning MP3 player family: the Creative ZEN™ Stone and Creative ZEN Stone Plus with Built-in Speaker. Portable Music can now be enjoyed hands free. Both new players benefit from the addition of a vibrant screen, FM radio, voice recording, clock with stopwatch and customisable equaliser settings.

Initially available as 2GB models, the Creative ZEN Stone and Creative ZEN Stone Plus with Built-in Speaker can carry up to 500 MP3 or WMA songs*, and also support Audible files, ideal for listening to audio books in the car or with family. The Creative ZEN Stone Plus with Built-in Speaker also supports AAC files, including unprotected iTunes.

Available in elegant matt metallic black, dark blue, pink or champagne colours, the new players feature a smooth, contoured design that fits naturally and comfortably in the hand. A translucent silicon skin with a clip is included in the box, and a sporty armband and ultra-portable keychain with a tiny case that carries the player can be purchased separately.

"The ZEN Stone and ZEN Stone Plus with Built-in Speaker free you from having to wear headphones when listening to your portable music. It is a great way to be able to enjoy your music when you're on a walk or in a group and you also want to enjoy a conversation or hear what's going on around you," said Leonard Yap, Associate Marketing Manager for Creative Labs Middle East. "It's hard to believe that such incredibly small players can have a speaker that sounds so good - so you, and your friends, can enjoy listening to music together without headphones."

It is easy to add music to your Creative ZEN Stone or Creative ZEN Stone Plus with Built-in Speaker: just drag and drop your music files to the player and choose "Play" or "Random" and listen up to 20 hours of your favourite songs from a single charge of the built-in battery. There is no driver installation necessary to add music. You can also connect headphones to the players when you want to listen to music privately. 

Availability

  • Creative ZEN Stone with Built-in Speaker, Available in March 2008

  • Creative ZEN Stone Plus with Built-in Speaker, Available in April 2008 

*Based on MP3 format encoded at 128kbps; the Creative ZEN Stone Plus can also hold up to 1000 WMA songs encoded at 64kbps.

-Ends-

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

For more insight, information, images or to interview a spokesperson please contact:
Raghda Helal, Max Tuttle, Rima Dudeja
NettResults Public Relations
raghda.helal@nettresults.com; max.tuttle@nettresults.com; rima@nettresults.com
PO Box 72587,
Dubai,
United Arab Emirates  
Tel: +971 4 331 1593
Fax: +971 4 331 1562
www.nettresults.com

© Press Release 2008