With its seventy years of history, Boggi Milano - a leading menswear retailer inspired by Italian lifestyle - has undergone a process of evolution, becoming one of the strongest and fastest developing retailer of its kind in the world. Boggi operates over 110 stores worldwide, and has recently entered new key markets including Paris, Moscow, Munich, and Budapest, expanding its international development. Future plans involve launching new branches in several metropolitan cities, airports and railway stations.
Boggi continuously focuses a great deal on details as it creates Boggi's exclusive ambience. Through its elegant and dynamic style, Boggi Milano offers its customers a wide collection of quality and style at affordable prices.
During the last few years, Boggi Milano has undergone a process of evolution and modernization. Today Boggi Milano does not only focus on men's formal attire. The new collection offers businessmen and professionals more causal, comfortable items whilst maintaining a touch of elegance and charm.
Milestones
Since its inception in1939, Boggi has landed a great number of successes. In 1964, the first mono-brand store was launched in Milan, and Boggi began its development of a retail network where customers could choose among items from both the formal and casual collections. The eighties and nineties saw the brand's expansion and growth in Italy.
In 2003, a strong international development began which led to Boggi's presence today in Europe (Italy, UK, France, Germany, Spain, Austria, Switzerland, Croatia, Hungary, Greece), Middle East (Lebanon, Kuwait, Qatar, UAE, Bahrain, Jordan), India and Russia.
In the following years, Boggi Milano plans to further expand its retail network into America, Europe and Asia.
Boggi Partnership with AZADEA GROUP
The expansion of the Brand in the Middle East due to the very successful and well established partnership with Azadea Group, has enabled Boggi Milano to inaugurate stores at 12 of the most distinguished Shopping Malls in the region.
The Dubai Mall Opening
On March 1st, 2012, Azadea launched the 4th Boggi store in the UAE at The Dubai Mall - level 1, making it the 12th branch in the region, and the 1st to represent Boggi's new concept.
The all new fit-out concept is characterized by the elaborate details and shades applied throughout the store's interior. New elements are displayed throughout, evoking the sixties brought fully up-to-date with the highly innovative finishing. The color palette, composed of rosewood and ivory coating, is enhanced by the dark rifle-gray color of steel and the eye catching wallpaper. The changing rooms were intricately decorated in wall fabric with a silk-shantung effect and rosewood "boiserie."
Middle East & North Africa Expansion
In the upcoming 2 years, Azadea plans to double Boggi's presence in the Middle East by opening 14 new stores, making Boggi Milano a key player in menswear fashion. The Group will be introducing the 3rd Boggi store in Qatar at Lagoona Mall in May 2012 with a new concept that reflects Boggi's casual line, and the 3rd branch in Lebanon at Le Mall Dbayeh in July 2012.
Future plans aim at Boggi's expansion into new Markets like Egypt, Morocco and Tunisia and at a later stage, Central Asia.
-Ends-
About Azadea
Azadea Group, is a premier fashion and lifestyle retail company that owns and operates more than 40 leading international franchise concepts across the Middle East. Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods and multimedia. With over 7,300 employees, the company boasts a solid infrastructure overseeing 408 stores spread across 13 countries including UAE, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Oman, Qatar, Turkey, Saudi Arabia, and Lebanon.
© Press Release 2012
