Dubai, UAE: Reinforcing its commitment to the Middle East region, BNP Paribas Wealth Management announced the creation of a new NRI EMEA Market covering NRI clients residing in Europe and in the Middle East. This comes as a second phase after the successful completion of the 2018 strategic plan with Assets under Management (AuM) increasing by 50% over the last two years while recording market share gains in all the key markets we serve.

The NRI diaspora residing in the GCC, Europe & the UK share common needs for international investments and a universal approach. To drive benefits to this segment, BNP Paribas Wealth Management reinforces its “market-based” approach with the creation of a dedicated NRI EMEA coverage combining a consistent client experience with unique investment and credit proposition catered to this client segment.

As a continuation of the strategy, Vijay Narain was appointed as Market Head to lead the commercial teams covering EMEA NRI market. Vijay brings with him 30 years of international experience in Banking and Financial services and joins BNP Paribas with four team members to grow the current NRI team. This newly created market will work in close collaboration with the NRI team based in Asia to implement a seamless client experience across the regions. Vijay reports to Masroor Batin, Chief Executive Officer of BNP Paribas Wealth Management Middle East & Africa.

Commenting on this announcement, Masroor Batin said: “BNP Paribas Wealth Management has a long-standing commitment towards supporting the Global NRI diaspora. Closer in the region, we prioritize a market approach to serve the global community and better meet their expectations. We strongly believe that this new NRI EMEA Market will offer enhanced client satisfaction and further accelerated growth.”

Hubert Musseau, CEO BNP Paribas Wealth Management Switzerland & Emerging Markets added: “The Middle East is a key growth market for BNP Paribas Wealth Management. We are proud of our recent achievements in the region and we are confident that the creation of this new market will further support our clients and our regional ambitions.”

For many years, BNP Paribas Wealth Management has been committed to deliver a tailor-made experience, with precise, local knowledge backed by the global expertise of a worldwide banking group. Today, BNP Paribas has offices in all the key business centers of the Gulf region and in Africa.

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