Technology implemented in more than 8,000 vehicles across the nation
Dubai, UAE. BMW ConnectedDrive - a single network that offers customers greater comfort, safety and advanced infotainment - has crossed the 8,000 car mark in terms of technology usage by BMW owners in the UAE, the first market in a region-wide implementation programme for the unique BMW service, with a total of 8,456 vehicles actively employing this BMW technology.
Launched in the UAE in 2003, these vehicles have been equipped with unique technology which brings together the powerful functionalities of three exclusive BMW services - BMW Assist, BMW Online and BMW TeleService - providing safety services, email accessibility and diagnostic technology respectively.
Both AGMC and Abu Dhabi Motors, exclusive importers of BMW Group products in the UAE, offer the full range of BMW ConnectedDrive services on certain BMW vehicles.
BMW Assist is primarily a safety feature, giving customers access to a dedicated 24-hour Response Centre. In the case of an unforeseen event, a direct voice link to the Response Centre is established by using the SOS button or Emergency Service feature.
The 'Emergency Call' facility is also automatically activated in crash situations via the airbag sensor, alerting the Response Centre immediately to ensure quick action - even if the driver is unable to make a voice connection. The vehicles data and position are forwarded to the Response Centre and then on to the ambulance, police or fire brigade so they can locate the vehicle easily.
BMW Online, allows customers to access emails and their address book while seated in the car, where messages are displayed on the vehicle's monitor and accessed through the iDrive controller. Customers can also log onto their personal, unique password-protected BMW Online email account.
The third feature of BMW ConnectedDrive, is BMW TeleServices, which facilitate the cordless transmission of maintenance data from the car directly to the local BMW importer, providing a specific service profile for each vehicle, and allowing for spare parts to be reserved or ordered prior to the service date, thereby eliminating delays.
Using experience gained from Formula 1, BMW pioneered the way with intelligent diagnosis based servicing. The functionality of BMW's ConnectedDrive ensures more road time for the driver, and allows customers to enjoy access to high-calibre technology and services.
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For more information please contact:-
Leanne Blanckenberg,
BMW Group Middle East
Telephone: +971 4 313 2600 (615) direct,
Fax: +971 433 00120
Email: leanne.blanckenberg@bmw.com
Rabih Habayeb,
MCS/Action
Telephone: + 9714 390 2960
Email: rabih.h@actionprgroup.com
Media website: www.press.bmwgroup.com
© Press Release 2008
