Manama, Bahrain, February 5th, 2011: Bahraini retail and commercial banking institution, BMI Bank, today unveiled its refreshed brand identity under a new tag line, 'better, together', strengthening its position as an entirely customer and customer-service driven bank.
Commenting on the new brand, Jamal Al-Hazeem, the Chief Executive Officer of BMI Bank said:
"BMI Bank is a vibrant and dynamic brand with a strong reputation amongst customers as well as within the banking community. In a relatively short time, the bank has managed to deeply root itself within Bahrain through the introduction of an award winning online platform, state-of-the-art core banking system, enhanced network of branches and ATMs, a community focused Corporate Social Responsibility Program (CSR) as well as through the introduction of various unique and innovative products and services.
In line with our commitment to being a customer centric and market driven bank, we believe it was the ideal opportunity to refresh our brand to reflect the transformation of our philosophy of togetherness both internally and externally with our customers which is at the very heart of our operations.
'Better, together' is the natural evolution of our current tag line and will form the source of inspiration for all our future communications. The new visual identity reinforces the name of the bank while establishing a strong yet distinct brand using a new color palette. The dark blue used in our logo makes for a strong, assertive and reassuring color whilst the red, which is a new color to our Bank, brings in passion and charisma reiterating our strong anchorage as a Bahraini Bank.
Serving our customers well is critical to our success and we recognize that we need to make it easier for our customers to do business with us since both our growth and success are interlinked them. Equipped with a rejuvenated brand and a state-of-the-art banking system, we will continue focus on our strategy of developing a stronger retail and commercial banking business that will deliver on our commitment to provide customers with unique and innovative financial products and services."
The bank will now embark on a comprehensive rebranding exercise based on a phased implementation plan to rebrand the business. The first phase will encompass external signage on all its branches and ATMs as well as corporate stationary, while other retail collateral including its debit and credit card as well as cheque books rolling out under phase two which will also showcase a new look group website.
-Ends-About BMI Bank B.S.C. (c)
Bahraini retail and commercial banking institution, BMI Bank is a retail bank, registered in Bahrain and regulated by the Central Bank of Bahrain offering a full range of retail and commercial banking services. BMI Bank operates in Bahrain through a network of 8 branches and 26 ATMs with net banking for easy access to services. The online platforms offered by BMI bank were awarded the prestigious Bahrain e-Content Award 2009 in the e-Banking category, recognizing ease of use of its comprehensive e-banking services in a safe and secure environment in which to conduct personal and business transactions.
BMI Bank also operates an Offshore Bank in the Seychelles, a branch in Qatar and has a 21.33% shareholding in Gulf African Bank in Kenya. BMI Bank owns the Diners Club Services Bahrain W.L.L and operates the Diners Club cards franchise in Bahrain. BMI Bank's shareholders include some of the strongest and most respected financial institutions across the GCC, including BankMuscat. BMI Bank is rated as Investment Grade.
BMI Bank currently offers its customers a range of retail products and services including savings and current accounts, Ayadi savings account, Sapphire, its Premier Banking service, credit cards including Diners Club and La Carte, a co-branded credit card in partnership with Geant Hypermarket Bahrain, consumer and vehicle loans, mortgages and fixed deposits. In addition to Retail Banking, BMI Bank offers full SME Banking, Premier Banking, Private Banking, Corporate Banking, Islamic Financial Services, and Treasury services
For further information, please contact:
Gordon Andrade
Head, Corporate Communications
BMI Bank - Bahrain
e-Mail: gordon.andrade@bmibank.com
Cell: +97339782225
© Press Release 2011
