Easy to use products offer cutting-edge technology and design
Dubai, United Arab Emirates: With an aim to provide easy to use yet contemporarily designed home appliance products, Black & Decker, the global manufacturer and marketer of quality power tools and accessories, hardware, home improvement products and technology-based fastening systems, has announced the launch of its 'innovation' range of products in the Middle East.
The new range includes the Bagless cylinder vacuum cleaner (VN2205 and VN2000), the Pivot DustBuster (12 and 14.4V) and the FX1200 Food Processor. These new additions to the Black & Decker range is a result of extensive research and is aimed at creating valuable products that enhance consumer's lives and incorporates the latest technology and design.
"Black & Decker has always been known for its pioneering ideas in various product categories and especially cleaning appliances. Along with our objective to offer customers the best products and as a result of extensive research, we have enhanced our existing products to provide customers with exciting new features and improved convenience." said Daniel Clarke, Commercial Director, Black & Decker, Middle East & Africa.
"Consumers today are very style conscious and hence prefer to be associated with products that are not only convenient to use but also good-looking. With more and more open plan kitchens, there is a need for products that are sophisticated, intelligent and better looking, and we believe that our new 'innovation' range caters to that requirement." he added.
BAGLESS CYLINDER VACUUM CLEANER
The next generation Bagless Cylinder Vacuum models are designed to regain optimum suction power with minimum effort due to its powerful rating of 2000W and 2200W.
Approved by the British Allergy Foundation, these new vacuum cleaner's are equipped with Auto Cleaning Filter Technology which ensures best suction by cleaning the filter at the touch of a button. The sleek compact design is easy to use, clean and the high quality HEPA filter leaves the air cleaner and the home hygienic.
PIVOT DUSTBUSTER
Black & Decker's latest addition to this product category range is the 12 and 14.4 power volts pivot dustbuster.
The new DustBuster Pivot Vacuum delivers optimum performance for a better level of cleaning with its cyclonic action. Via the accessible side button, its unique pivot nozzle can be rotated 200 degrees and locked into 10 different positions increasing accessibility all around.
FOOD PROCESSOR
The innovatively designed FX1200 Food Processor is one of the latest products being introduced by Black & Decker to add to their existing range of home appliances. The new Performance Series food processor meets all kitchen needs with its 25 different functions. Due to its powerful 1000W motor and patented double blade system, all jobs are performed with greater speed and efficiency.
The FX1200 has a unique swivel head drive system that makes it safer and easy to use. The space saving design reduces the size by 30 percent compared to other models in the market. Most importantly, the 2.25l processing bowl and 1.75l blender jar are made of microwaveable glass, making it more hygienic. In addition the processing bowl and blender jar can also be used for direct serving and comes with a storage lid, ensuring more usage options.
Black & Decker's innovation range of products are reasonably priced with the bagless vacuum cleaner starting at AED 499/- for 2000W and AED 549/- for the 2200W. The pivot Dustbusters' are priced at AED 179/- for the 12V and AED 199/- for the 14.4V and the food processor is priced at AED 499/-
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About Black & Decker
Black & Decker is a global manufacturer and marketer of quality power tools and accessories, hardware and home improvement products and technology-based systems. The company's products and services are marketed in more than a hundred countries, with manufacturing operations in 11 countries. The company has established a reputation for product innovation, quality, end-user focus, design and value through strong brand names and new product development capabilities that enjoy worldwide recognition.
For more information please contact:
Nawfal Al-Jourani
Head - Corporate Communications
Al-Futtaim Group
Tel +971 4 2282 101
Fax +971 4 227 9801
Mob +971 50 644 9079
Email nawfal.jourani@alfuttaim.ae
Web www.al-futtaim.com
© Press Release 2007
