* The first chronograph with combined mechanical-digital stopwatch display
* Striking design inspired by the Porsche Carrera GT
Dubai, UAE November 21, 2004: In a display of expertise in precision watch-making, Eterna SA, the popular Swiss watch manufacturers today announced the launch of the Porsche Design INDICATOR watch at a high voltage event held at the Dubai Autodrome.
Porsche Design caused a sensation at the international watch and jewellery trade fair in Basel, Switzerland held earlier this year when the new Porsche Design INDICATOR was unveiled to the public.
This exquisitely designed watch is the first to combine chronograph functions with a purely mechanical digital display. This is made possible by the world's most complex, series-produced wristwatch movement on which the inner workings of these extraordinary timekeeping devices are based. The Porsche Design Indicator watch will soon be available at the Porsche Design boutique at Hotel Inter-Continental, Deira City Centre, Jumeirah Beach Hotel.
Speaking at the launch of the Porsche Design INDICATOR watch, Mr. T.N. Pratap, CEO, Bin Hendi Enterprises, the company that has the exclusive distribution rights for Porsche Design said that the launch of the unique watch is in line with the company's commitment to offer the finest lifestyle offerings to the consumers in the UAE.
In keeping with the spectacular design features of the Porsche Carrera GT supercar, the styling of the Porsche Design INDICATOR is all about dynamic power, precision and perfection.
Commenting on the introduction of the watch in Dubai, Mr. Ernst Seyr, CEO, Eterna SA, the renowned Swiss watch manufacturer said that the launch of the Porsche Design INDICATOR marks an important milestone for the brand in the region.
"Bin Hendi Enterprises has played a key role in effectively promoting the Porsche Design brand in Dubai. We are confident that the launch of the Porsche Design INDICATOR will further revolutionise the luxury watch market and will see a high uptake by the fashion conscious and discerning clientele of the region," Mr. Seyr said.
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About Bin Hendi Enterprises:
Bin Hendi Enterprises is one of the region's most diversified, progressive and successful companies. Apart from substantial investments in the real-estate, construction, and oilfield supply sectors, Bin Hendi Enterprises has also expanded into the fashion, jewellery, interior designing and hospitality industries.
From the time it opened its first fashion business in the 1970's Bin Hendi Enterprises has always striven to live up to its commitment to bring to its loyal customers a diverse portfolio of the world's most prestigious brands. The company's more recent entry into the hospitality, furniture and interior designing sectors is also driven by the Bin Hendi philosophy of recognizing the requirements of its customers and surpassing their expectations.
The company currently operates forty two outlets in the fashion, jewellery, accessories, furniture and hospitality areas.
About ETERNA SA:
What would the world of watches be without Eterna? Probably much less eclectic. But certainly lacking the excitement of many groundbreaking developments. There is plenty of evidence to back this statement. For starters, Eterna created the ball-bearing-mounted rotor for self-winding movements. Its five tiny spheres, which also symbolise the Eterna brand, are the undisputed global standard in automatic wristwatches. Then, there was the world's very first alarm wristwatch, the smallest self-winding movement with a gold rotor, the thinnest quartz wristwatch of all times with a mere 0.98 mm, the smallest quartz movement for ladies' watches, and on and on. For connoisseurs of Swiss quality timepieces, all these accomplishments transformed the name Eterna into a genuine legend. And while many other watchmaking pioneers have meanwhile silently fallen into oblivion, Eterna keeps renewing themselves committing to the mission of preserving a great horological tradition.
For media information contact:
arissa A. Kuzmina
Bin Hendi Enterprises
Dubai,
UAE
Tel: (971-4) 222-6068
Fax: (971-4) 221-9673/ 222-1483
Email: mktgmgr@binhendi.com
Yasmin Ranijiwala
Percept Profile Gulf
Dubai,
UAE
Tel : (971-4) 344-6373
Fax : (971-4) 344-3581
E-mail: info@perceptprofilegulf.com
© Press Release 2004
