Unveils new corporate identity to reflect its dynamism and diversity
Dubai, UAE, February 7, 2006: In a strategic initiative aimed at strengthening its presence in the UAE's buoyant real estate business, Bin Haider Real Estate, part of the Dubai-based AED 700 million Bin Haider Group and one of the leading providers of property investment and management services, today announced investments worth AED 400 million in new projects across the emirates.
The investments include new developments at the Dubai International City, Dubai Investment Park, Mirdiff and a residential complex in Ajman.
Announcing the projects at a special ceremony held to unveil its new corporate identity, senior officials of Bin Haider Real Estate said its involvement with new prestigious projects in the UAE will significantly step up its presence in the emirate's real estate sector.
The new identity is intended to reinforce Bin Haider's reputation in the real estate sector, which accounts for about 20 per cent of the group's total business.
Commenting on the occasion, Mr. Ali Abdulla Ali Bin Haider, President and Chairman, Bin Haider Group, said: "Bin Haider Real Estate has reaped great benefits from the exponential growth in Dubai's property sector, which has been shaped by the pioneering vision and futuristic approach of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai."
Highlighting the role of Bin Haider in the UAE's rapidly growing real estate market, Mr. Mukesh Dhakan, Managing Director, Bin Haider Real Estate, said: "Currently, the UAE is riding the crest of a real estate wave that is sweeping across the Gulf. Marked by rising demand and surging capital values, the UAE has emerged as the single most significant driver of real estate growth in the region."
"Over the past decade, Bin Haider Real Estate has played a stellar role in unlocking the potential of this sector through its wide range of services such as investment counsel, property management and marketing. The proposed AED 400 million projects are a reflection of the Bin Haider's commitment to the growth of UAE's real estate sector," he said.
The new projects will enable Bin Haider Real Estate to suitably leverage its unrivalled expertise in property management and tap the lucrative opportunities thrown up by the construction boom.
Bin Haider Real Estate will construct two 5-storey buildings in Dubai International City offering exclusively designed residential and commercial units with state-of-the-art amenities. The commercial project at Dubai Investment Park comprises commercial units to be constructed on a 129,000 square feet plot. The Mirdiff project consists of a group of six luxury villas.
The Ajman project spanning 75,000 square feet envisages a complex of eight towers each comprising studio, 1BR, 2BR luxury apartments and commercial units.
This expanded scope of operation is aptly reflected in Bin Haider Real Estate's new corporate identity.
Elaborating on the re-positioning exercise taken up to create the new identity, Mr. Dhakan said, "Bin Haider Real Estate is already recognised as a highly respected player in the property market. We wished to build upon this reputation and position ourselves more firmly than ever before, not just in the emirates but internationally as well. The re-invigorated logo emphasises the dynamism, values and philosophy of Bin Haider Real Estate and how these are woven into relationships with its customers."
The new logo of the Bin Haider Real Estate conveys the diversity and maturity of the group. The four identical interlocked brackets in the logo represent energy, experience, expertise and excellence.
The new corporate identity marks a consolidation of its operations and places it several steps higher on the real estate growth curve in the UAE, Mr. Dhakan added.
Besides strengthening its local presence, Bin Haider Real Estate is stepping up efforts to tap international markets for investments in UAE's real estate sector. Having recently opened an office in UK, it is now planning to establish itself in Mumbai, India
Bin Haider Real Estate has to its credit marketing alliances with UAE's leading developers. It was solely responsible for marketing 50 per cent of Emaar's first project, Gold and Diamond Park, following which Bin Haider Real Estate has played a significant role in selling all of Emaar's major projects.
Bin Haider Real Estate also marketed an entire tower in the Dubai Marina, and has sold plots in Jumeirah Lake towers, International City and other prime locations.
Armed with a team of real estate professionals with in-depth knowledge of the market and a wealth of experience, Bin Haider Real Estate has been successful in maximising value for property investors. Its innovative and solution-driven marketing strategies have enabled it to forge strong relationships with leading real estate players in Dubai.
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For further information contact:
Schubert Fernandes / Freeda D'souza
Percept Profile Gulf public relations
Tel: (971-4) 344-6373
Fax: (971-4) 342-9158
E-mail: freeda@perceptprofilegulf.com
Press Release 2006
