UAE, Dubai – Beyond Limits, a pioneer in industrial and enterprise-grade artificial intelligence (AI) technology, today inaugurated its headquarters in Dubai, UAE, with an opening ceremony that marked the company’s expansion to Europe, Middle East and Africa (EMEA) region.

The event was attended by Ammar Al Malik, Managing Director of Dubai Internet City and Dubai Outsource City, Dr. Khem Emrith, Head of Industrial Engagement at Mohammed Bin Zayed University of Artificial Intelligence, AJ Abdallat, Founder and CEO of Beyond Limits and Kenneth Hanson, Managing Director EMEA at Beyond Limits and a group of partners and industry stakeholders.

In response to the region’s accelerated digital transformation, Beyond Limits seeks to empower organizations to take advantage of the transformative benefits that Cognitive AI can offer to support in the most demanding sectors they operate in. The new office, located in Dubai Internet City, will act as a platform for the company to drive its operations in EMEA.

Beyond Limits recently partnered with G42, the UAE-based Artificial Intelligence and Cloud Computing company, where the latter led a milestone funding round to boost Beyond Limits’ scale and reach in the Middle East across other markets, and to explore synergies between the two companies in applying advanced AI solutions.

Ammar Al Malik, Managing Director of Dubai Internet City, said: “For more than 20 years, Dubai Internet City has been central to the region’s economic competitiveness and digital transformation by attracting global tech companies and talent to the region. Dubai Internet City continues to grow thanks to the innovative solutions that help our business partners expand in the region and thrive in a rapidly evolving business environment.

“We are pleased to welcome Beyond Limits new regional headquarters to Dubai Internet City. This milestone reinforces the UAE’s leading position in digital transformation and AI adoption across different sectors. Beyond Limits is a valuable addition to our expansive list of business partners, and it cements our position as the region’s first and largest hub for technology and innovation,” he added.

Peng Xiao, Group CEO, G42 said: “We are pleased to see Beyond Limits establish a regional presence in the UAE, in response to the region’s accelerated digital transformation and increasing adoption of advanced technologies. Beyond Limits’s AI capabilities will bring new levels of intelligence and efficiency to high-impact sectors in the UAE and the region, helping drive future economic growth. We look forward to collaborating and co-creating with them to further strengthen our respective offerings, drive innovation and unlock opportunities for growth and positive progress, across a wide range of industries and societies.”

AJ Abdallat, CEO of Beyond Limits, said: “Beyond Limits is very pleased to announce its expansion to the region with the opening of a new office in the UAE and to be taking this important step in building our presence in such a dynamic region. The UAE and other countries in the region are taking bold steps to establish a culture of innovation and set AI strategies that enable the digital transformation of their economies, and Beyond Limits is committed to using advanced artificial intelligence to close the skills gap and improve human performance. I believe that we have a lot of synergy with the leading industries of the Middle East, and we look forward to exploring the new opportunities that the region represents.”

Drawing on AI expertise developed at NASA, Beyond Limits creates hybrid AI solutions for energy, utilities, finance and healthcare powered by ‘Cognitive AI’ technology, designed to address complex challenges and as a result, elevate operational insights, improve operating conditions, enhance performance at every level, and ultimately increase profits.

Beyond Limits’ technology replicates human-like intelligence by combining numeric techniques like machine learning with embedded human knowledge to provide clear, reliable recommendations that can match the in-depth understanding and experience of a human experts.


About Beyond Limits:

Beyond Limits is an industrial and enterprise-grade artificial intelligence company built for the most demanding sectors including energy, utilities, and healthcare. Beyond traditional artificial intelligence, Beyond Limits’ unique Cognitive AI technology combines numeric techniques like machine learning with embedded human knowledge to provide clear, reliable recommendations. Customers implement Beyond Limits AI to boost operational insights, improve operating conditions, enhance performance at every level, and ultimately increase profits as a result. Beyond Limits EMEA is currently headquartered in Dubai, with operations across the region.

Founded in 2014, Beyond Limits leverages a significant investment portfolio of advanced technology developed at Caltech’s Jet Propulsion Laboratory for NASA space missions. The company was recently

honored by Frost & Sullivan as a Company of the Year for their 2021 Best Practices Award and by CB Insights on their 2020 List of Top 100 Most Innovative Artificial Intelligence Startups.

Contact details:
Yasmine Kayal
Hill & Knowlton Strategies E: 

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