09 February 2014
For the first time in Oman, Berger Paints hosted a two-day programme on Advanced Wood Finishes at the Al Bustan Palace in association with Prof. Jamil Baghdachi from Eastern Michigan University to provide updated information on global trends in wood finishing

Muscat: Berger Paints recently concluded an exclusive programme on Advanced Wood Finishes held for the first time in Oman in association with Eastern Michigan University U.S. The the two-day workshop at Al Bustan Palace, imparted information on the latest updates on global trends in wood finishing to its stakeholders and select professionals.

The programme was delivered by Prof. Jamil Baghdachi of Eastern Michigan University U.S.A. who was flown in exclusively for this event. Prof. Baghdachi is the Director of Coatings Research Institute at the University with over 25 years field experience in the coatings field across the world. Besides teaching, he has conducted training programmes and consulted for numerous Fortune 500 companies. He holds over 20 patents and has numerous publications to his credit.

The comprehensive training was designed to impart valuable knowledge on global paint market, wood and wood substrates, wood coating technology, waterborne coatings, emerging technology in wood finishes such as UV and Nanotechnology, wood coating in practice as well as environmental and safety standards. It was a 'must attend' event for those in the industry keen to improve their knowledge about finishing and gain a competitive edge. All participants who completed the course were given a Certificate from the Coatings Research Institute, U.S.A.

This event of Berger Paints is part of 'Continued Professional Training' series that regularly organises events. Through conferences, classroom training and seminars, the company acts as a responsible corporate citizen facilitating continued learning.

Berger Paints used this platform to introduce premium quality products that are environment friendly as well. Out of the six, five products are under Touchwood brand. These include pigmented polyurethane for interiors; UV curable range; wood preservation that protects against borer, termite and common pest attacks; low VOC polyurethane clear coats and water based polyurethane finish. In addition, a range of high performance polyurethane finishes in gloss, silkmatt and pigmented were also launched under the Emporio brand.

"The strength of our brand lies in innovative ideas and technological development, both of which are projected in the new wood finish products along with the line of Textiles, Dunes, Safari and Kids range by Royale Play introduced last month. We have a reputation of being the trend-setters for unique concepts in the industry," said Mr. P.K. Raj, General Manager.

Berger Paints is the world leader in colour mixing technology with close to 40,000 colour mixing shops in the world. It is known for its innovative products that are safe and environment friendly.

The brand made its foray in Oman in 2000 as a joint venture between the Al Hassan Group and Asian Paints Limited. It currently has a plant in Ghala that produces a wide range of products that primarily include architectural coatings, wood finishes and industrial coatings. A second factory is being setup in Sohar that on completion will be largest paint factory in Oman covering an area of 50,000 square metres. In 2012, it was bestowed with The Green Innovation Award in recognition of the pioneering work done on Royale matt Emulsion, Oman's first lead free, low VOC, APEO free interior emulsion.

With a consolidated turnover of 2 billion US$, Asian Paints group operates in 17 countries across the world with 24 paint manufacturing facilities and services consumers in 65 countries through Berger International, SCIB Paints - Egypt, Asian Paints, Apco Coatings and Taubmans.

© Press Release 2014