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Recognising And Inspiring Positive Change - The Most Coveted CSR Award In The Region
Dubai, United Arab Emirates (February 16, 2017)
Awards International has announced the winners of the 2017 Gulf Sustainability and CSR Awards during the ceremony held at Jumeirah Creekside Hotel, Dubai on February 15, 2017. The CSR initiative of Berger Paints, ‘Colours of Arabia’, has bagged the award under the ‘Cause-related Marketing campaign’ for the entire Gulf region. This category has recognized all marketing campaigns that highlight the importance of a particular social cause in the region.
Berger Paints competed fiercely with companies of national and international repute and won the award because of its outstanding initiative across the region. ‘Colours of Arabia’ is a unique campaign which was born out of the belief that even the visually challenged can experience colours if empowered. The 10 films developed for social media touches the emotional chord of the society. The story revolves around a journey of a grandfather with his grand-daughter, Noor, who is blind. Noor’s quest of seeing the world drives her Jiddo to travel with her and show her artifacts of pride, culture and heritage across Arabia and explain these beautiful creations through the medium of colour.
On receiving the award, Aseem Doshi, General Manager, Berger Paints Emirates Co. Ltd. LLC said, “This is a big achievement for us and it is a big honour to be selected in such a competitive category. The CoA is an outcome of collaboration of internal and external stakeholders. The uniqueness of the CoA initiative is that it has been able to show to the world that colour can be experienced by everyone. The campaign is an attempt to start dialogue and create awareness about inclusion with the expectation of collaboration with the private and social development agencies in the near future. We are also taking this forward to our future generation through a sensitization drive in schools.”
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About Berger Paints
Berger Paints had its colourful beginning in 1760, when Lewis Berger, an enterprising young German chemist pioneered the modern paint industry by setting up his first factory in England. Today, Berger Paints, as part of the Asian Paints Group, services over 3 billion global consumers, with a presence across S. Asia, Africa, the Caribbean, the APAC and the Middle East. In 2016, Forbes rated Asian Paints Group as the 18th most Innovative Company, globally. In the GCC, Berger Paints has dedicated factories and R&D centres in Bahrain, Oman and UAE. The comprehensive ranges of Architectural, Wood and Protective Coatings have all been tailored to meet the challenges of the GCC region’s extreme weather conditions.
Berger Paints in the UAE, which began operations in 1995, has a sizable presence in the country with one of the most advanced plants in the GCC. It has leveraged its facilities in the UAE to export to over 50 countries covering Central Asia, CIS, Arab League countries, Cyprus, North Africa, sub-Saharan Africa and IOR islands. It has won numerous awards on environment, including the Dubai Environment Department’s Green Industry Award and was commended by Dubai Municipality for its efforts to ‘Address Benefits and Barriers to Industrial Waste Reduction, Reuse and Recycling.’
For more information, please contact:
Fishtree
Tel: +971 4 2567870
Fax: +971 4 3695482
Email: shahla@fishtreegroup.com
© Press Release 2017
