Digital Lifestyle leader wins contracts in UAE, Kuwait and Syria
BenQ Middle East and Africa is capitalising on the region's increasing demand for technology in education by sealing three contracts in the UAE, Kuwait and Syria.
Digital Lifestyle leader BenQ, through one of its dealers in the UAE, Emirates Computers, will provide MP622c projectors and SP831 projectors to one of the government-supported education organisation council in Abu Dhabi. Ebla Computers, the company's distributor for projectors in Syria, has also closed the tender to supply MP511 and MP612 projectors to Damascus University, one of Syria's prestigious universities. Consequently, BenQ's major Kuwait distributor Al Alamiah, has won the contract of providing more than 2000 MP723 projectors to various schools and universities under the Ministry of Education in Kuwait.
"The education sector across the region is increasingly embracing technology by introducing high-tech teaching equipment. As a key feature in what educationist call 'collaborative technology', for more than five years, projectors have radically altered the dimension of how teachers and students share information and ideas," said Manish Bakshi, General Manager, BenQ MEA.
"BenQ is currently number two with 13 per cent share in the projector market in the Middle East region and we continuously aim 18 per cent market share and become number one. With the recent launch of our short throw projectors such as MP771, MP512ST and MP522ST, we hope to penetrate not only the education sector but majority of the corporate, retail and government institutions," he added.
Currently, BenQ is the first brand to offer the short throw technology in projectors covering SVGA, XGA and high-end XGA models. BenQ short throw projectors, with its short-throw ratio lens precisely calculated and positioned, are able to deliver large-screen projection in tight spaces without jeopardising picture quality. The MP512ST is best for home entertainment use while the MP522ST is customised for small and corporate businesses.
The new BenQ MP771, a high-brightness XGA projector, is tailored specifically for the education sector, perfect for limited spaces such as lecture halls or classrooms and small conference rooms. The MP771 provides a highly affordable solution making classroom or boardroom sessions both fun and engaging.
In the UAE, MP511, MP612c and MP620c are the other BenQ projectors available in the market. Meanwhile, BenQ MP771, MP723, the economical MP622c and MP622 as well as the high-brightness SP820 and SP830 projectors are popularly used in the education sector in MEA region.
-Ends-
About BenQ Corporation
BenQ Corporation, a leading provider of networked digital lifestyle devices, is a multi-faceted company with strengths in product design, visual technology and mobile technology. BenQ offers unrivalled breadth and depth of products and integrated technologies across platforms through the brand promise of "Bringing Enjoyment and Quality to Life," including digital projector, LCD monitors, LCD TVs, digital cameras, laptop PCs, storage devices, mobile phones, storage media and human interface devices such as mice and keyboards. 2007 revenues of BenQ Corporation exceeded US$1.83 billion dollars.*1
About BenQ Group
The BenQ Group is currently comprised of 12 companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation (world's top 3 manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, Daxon Technology Inc., Daxin Materials Corp., BenQ Guru Software Co., BenQ Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation, Cando Corporation and Wellypower Co., Ltd. 2007 revenues of BenQ Group exceeded US$23 billion dollars.
For more information, please visit our website at BenQ.com.
*1 including consolidated revenue of branded business before being separated from manufacturing business. (USD: NTD=1:30.8)
For further information please contact:
Chandrima Dutta
MCS/Action
T +971 4 3902960
F +971 4 3908161
chandrima.d@actionprgroup.com
© Press Release 2008
