BenQ Reveals Ambition to be Number One Projector Brand in Middle East & Africa Region

DUBAI, UAE, JULY 24, 2011 - BenQ, leading digital lifestyle provider, recently hosted a meeting for its UAE Projector Partners in Dubai in collaboration with its authorized distributors Abcom Solutions. Over 170 key partners from the UAE attended the event, which provided BenQ with an opportunity to extend their appreciation to the partners for their outstanding sales performance.

Special awards were given to selected partners for achieving exceptional UAE sales growth for BenQ projectors during the period 2010- 2011.

Manish Bakshi, General Manager of BenQ for the Middle East and Africa, said , "We want to recognize our local partners whose efforts in promoting the brand has enabled us to rank as the Number Two Projector brand in the MEA region and Number Three Projector brand in the UAE in Q1 2011. Our aim is to be the Number One Projector brand in the region through building on our past success and with the continued development of innovative and cost-effective projector technology."

Six partners from different emirates received the 'Award Of Excellence 2010-2011' from BenQ.  From the Al Ain region, Jobeil IT Solutions;  from Fujairah region, Al Mutammid Office Equipments; from Ras Al Khaimah region,  Al Mansoor Computers; from Sharjah region, Al Rayan Office Equipments; from Abu Dhabi region, Costless Electronics; and from Dubai region, Right Time Trading.

Other special awards handed out were: 'Most Promising Information Technology Reseller 2010-2011' which was awarded to Essen Trading; 'Most Promising Consumer Electronics Reseller 2010-2011' to Jacky's Electronics; 'Most Promising Corporate Reseller 2010-2011' to            Digitize Technology Middle East;  'Most Promising Integrators 2010-2011' to Hicom Computers;  'Most Promising Partner 2010-2011' to E-max and 'Power Retailer of the Year 2010-2011' to Sharaf DG.

According to Future Source, a market research body, sales of BenQ projectors in MEA region jumped by nearly 60% year-on-year in the quarter (Q1 2011) ,boosting its market share to 15%, and rising from fourth-place ranking to second-place ranking in the market.

The report also cites BenQ as the number one projector brand in the Kingdom of Saudi Arabia with a 21% market share and number three in UAE- almost doubling its market share from 9% in Q1 2010 to 16% in Q1 2011 (Future Source Q1 2011*).

During the partner meet, a number of BenQ products were showcased live including the MP780ST imbued with the Point Draw technology, the MX880UST Ultra Short Throw projector, the W600+  3D Home Entertainment projector, the W6000 High End Home Cinema Projector ; the GP1 Portable Mini USB Projector and the SP891 Full HD 1080P Auditorium projector.

For the second half of 2011, BenQ will be offering an exciting range of new models catering to every audio visual segment. BenQ is the only brand which provides the most comprehensive short-throw line-up of 16 models with throw ratios ranging from 0.9, 0.6, 0.4 to 0.3 reinforcing BenQ's position as the undisputed expert in the sector. BenQ will also be shortly launching the world's first short throw home theatre projector W710ST in August 2011 in the UAE.

For further information please visit www.BenQ.ae.

-Ends-

*Courtesy Future Source Q1 2011

About BenQ Corporation
BenQ Corporation, a leading provider of networked digital lifestyle devices, is a multi-faceted company with strengths in product design, visual technology and mobile technology. BenQ offers unrivalled breadth and depth of products and integrated technologies across platforms through the brand promise of "Bringing Enjoyment and Quality to Life," including digital projector, LCD monitors, laptop PCs, Netbooks, All-in-One PCs, LCD TVs, digital cameras, storage devices, eBook reader, mobile communications, storage media and human interface devices such as mice and keyboards. 

About BenQ Group
The BenQ Group is currently comprised of companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation (world's top 3 manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ Materials Corp., BenQ Guru Software Co., BenQ Hospital, BrightView Corp., Cando Corporation, Daxin Materials Corp., Darwin Precisions, Ltd, Dazzo Technology Corp., Forhouse Corp., SiPix Imaging, Lextar Electronics Corp., Raydium Semiconductor Corp., Trident Medical Corp., and Wellypower Corp.

For more information, please contact:
Tina Flores/ Action UAE
Tel.: 00971 4 3902973
Fax: 00971 4 3908161
Email: tina.f@actionprgroup.com

© Press Release 2011