"Bigger, better, bolder"
As Jordanians continue to tune in to the trendiest, most popular, and latest English songs and music aired by their favourite and first radio station - Beat FM 102.5, the station takes its operation a step forward, and re-brands to a new most appealing image that translates further its commitment to its listeners. And as the pioneering cross cultures radio station revamps its activities, Beat FM's 102.5 re-branding sends listeners a message of invigorated broadcasts and lively encounters on air.
The new "bigger, better, bolder" slogan blends to incorporate Beat's articulated image to hit the right note with its listeners. A wider coverage area that reaches every nook and corner in Jordan, coupled with a deep sense of social responsibility commitment towards its listeners and the community at large, and simultaneously a promise of bolder steps and decisions by Beat FM 102.5 come to streamline the young station's interaction with the youth, in all their walks of life.
"Our re-branding is simply a revamping of our operations. We are invigorating our activities to offer our listeners a more vigorous, youthful, and trendy airtime, which would appeal to the majority of tastes. Our new message reflects our wish to reach out to all our listeners, as we assure them of the best and newest available in the world of music and song," said Nedal Khader, GM of Beat FM 102.5. "Our new image will colour our performance on air. Our respect to our listeners inspires our drive to stay abreast in our field."
Inspired by its "Smiles for Life" campaign of compassion towards sick children last Eid Al Adha & Christmas, Beat FM 102.5 continues to get involved in quality social responsibility events that promote well being amongst needy segments of the society.
And on another front, Beat FM 102.5 invites its listeners to watch out for a series of competition it intends to launch, promising to send winners to attend concerts by internationally popular singers and musicians, such as sending them to Shakira and Justin Timberlake concerts last year, amongst others, with intention to send more listeners on similar concerts.
Established in Amman in January 2005, Beat FM 102.5 is Amman's leading radio station that caters for the youth's taste of latest English music and songs. Owned by Seagulls Broadcast Beat FM 102.5 airs its programmes, 24 hours 7 days a week, with a play list that includes Pop, R&B, Dance, Rock, Hip Hop, and House.
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© Press Release 2008
