25 June 2007

Abu Dhabi: This season, Nautica sets inspiration with the introduction of the summer collection: the Nautica Vintage, Serengeti and Gold Coast. The assortment is a perfect balance between elegance and fresh sophistication.  This summer, Nautica wants you to look impeccable while keeping your spirit alive.  

Gold Coast - To reinforce life by the sea, the Gold Coast collection gets its inspiration from the blue skies and blue seas - a collection of casual, comfortable clothing, updated with active colour. The summer is the perfect playground for the Swims and Tees who have taken its muse from vintage surf style. Nautica has created a palette of retro stripes, embroidery and engineered prints for the Knits that give the fun fashion look. The Woven shirts are designed with welt pocket details and made of washed poplin, lightweight oxford and seersucker fabrications. Thus, the Gold Coast clothing embodies a Man who is irresistible and not bound by the climate. He feels one with nature.

Serengeti - The Serengeti collection gets motivation from the dramatic landscape of the Serengeti plains in Africa. To reflect the colours of the Serengeti, the assortment has a beautiful range of neutral tones from white to tan to dark brown. To give one the total feel of being in the great outdoors of Africa and of being in a safari: the woven shirts incorporate textures into plaid and stripe patterns. To enhance the drape and feel, the woven are made from linen and Tencel blends. To match the woven tops, the shorts and pants are made of line, rugged twill and cotton/ Tencel blends.  For a man who loves ruggedness, the Serengeti shirts and bottoms maintains the real sense of wilderness.  

Nautica Vintage: Inherent in human nature to cling to traditions, the Vintage collection is the perfect balance between the old and new to beat the heat. The collection contains light, soft sanded poplin woven shirts that reinforce the relaxed and casual notion of an endless summer. This program of lightweight shirts in classic menswear patterns is meant to be worn with a favorite pair of jeans or soft khakis.  The style is created with printed interior labels, contrast yoke trim and has been given a light steam to provide the right amount of 'casual crinkle. The Vintage collection ensures that it is the best way to cool off this summer.

The Nautica Summer Collection is the perfect chill pill for the summer.

The Nautica stores in the UAE are located in Abu Dhabi Mall, Abu Dhabi, Dubai Festival City, Dubai and Deira City Centre, Dubai. 

-Ends-

About Nautica®
Founded in 1983, Nautica® is a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection.  Nautica® products are styled in timeless design and premium quality that enhance our consumer's energetic lifestyle yet recognize their desire for balance.  In 2003, the Company was acquired by VF Corporation a world leader in branded apparel including jeanswear, intimate apparel, sportswear, outdoor products and workwear.  Its principal brands include Vanity Fair®, The North Face®, Vans®, Kipling® and Reef®.

Nautica® took its name from the Latin word "Nauticus" for ship.  Since one of mankind's first accomplishments in exploring the world was to take to the seas, a spinnaker logo was designed as a symbol of adventure, action and classicism.

With an initial collection of six pieces of outerwear, Nautica® established itself as a brand with a distinct sense of timelessness - clothes that were bold, fun, yet highly functional. Today the world of Nautica® represents both a rediscovery and a reinterpretation of what active people always wanted to wear.  A commitment to perfection and attention to detail has made Nautica a leader in the fashion industry.

For further information, please contact:
Ayesha Tully
Watermelon PR
Dubai
Ph: +971- 4- 2833655/050- 456 4518
ayesha@watermelonme.com

© Press Release 2007