01 July 2012-Dubai, UAE: Baume & Mercier has joined hands with Ahmed Seddiqi & Sons to unveil its brand new redesigned retail space in Burjuman Mall, Dubai.  This remarkable step portrays the dedication of the brand to reinforce its presence in the UAE, after its exciting new brand chapter launched in 2011.  With over 180 years of history, the brand philosophy remains the same: "Accept only perfection, only manufacture watches of the highest quality". Through this opening, Baume & Mercier reiterates its commitment to offering high quality watches to horology enthusiasts across the region.

A Space with a unique atmosphere

The design of the Baume & Mercier Space fully encapsulates Baume & Mercier's spirit. The background of beige and light brown brings forth the sense of rhythm and depth. The elegant lights falling on carefully selected wooden materials gives an ambience of softness, intimacy and warmth, so that as consumers admire the watches, they feel at home in a typical Hampton house. The mimicked sea view generates soothing sea winds, and when you wallow in the happiness of a leisurely life, the 2012 watch collections remind you of the close and memorable moments with your family and friends.

This redesigned shop-in-shop opens only a few months after the unveiling of a Baume & Mercier boutique by CEO Alain Zimmermann and Ahmed Seddiqi & Sons management in The Dubai Mall.

All 2012 collections-Capeland and Classima for men, Linea for women, and Hampton for women & men- are available at the Burjuman shop-in-shop.

The Ahmed Seddiqi & Sons boutique is located on the 2nd floor of Burjuman Mall, Dubai. For more information, please call +971 4 3551717 or visit the Baume & Mercier store locator at

http://www.baume-et-mercier.com/ahmed-seddiqi-sons-0

Baume & Mercier
Founded in 1830, the Swiss Maison d'Horlogerie Baume & Mercier has had a proud track record of manufacturing watches that consistently embody an ideal of excellence and affordable luxury for everyday living. Today, the brand's four key collections include the classically feminine Linea for women, the sporty-elegant Capeland for men, the timeless Hampton for both men and women, and the Classima, perfect for all occasions and enhanced with new 2011 additions. The dawn of 2011 marks the start of a new chapter in Baume & Mercier's history. The brand's new universe is now represented by Seaside Living in the Hamptons, which corresponds to the genuine values of sharing, authenticity, and relaxed elegance. The Hamptons have inspired Baume & Mercier's new claim: Life is about moments. Baume & Mercier's mission is to be the natural companion of life's celebrated moments, such as a birthday or anniversary, a graduation, a first job, or a family reunion, the kind that warms our hearts in any culture and on every continent.

For more information, please visit: www.baume-et-mercier.com
http://hampton.baume-et-mercier.com

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For press information, please contact:
Schneider PR
Sara Aki
Telephone: +971 4 3219033
Mobile: +971 50 4288776
Email: sara@schneider-pr.net

© Press Release 2012