New season trends underline the brand's renewed focus on the region
In a media preview that showcased Bata's new season collection, UAE's fashion journalists were treated to new trends en vogue for the coming cooler months at a footwear fashion show held today.
Describing the collection, Tamlin Martini, Brand Manager, Bata said: "This season is about absolute comfort and ultra luxury. Trends lean towards the romantic, with soft and feminine touches to offset the addition of hardware and military inspired looks. 60's, Boho, Utilitarian and Equestrian influences abound. It's all about feeling good...body, mind and soul! A combination of fabrics, cuts and colours and defined layering with ultra-luxurious textures is what this season is all about. It's time for pure indulgence!"
The event kicked off with Tamlin introducing the collection with an engaging presentation, which placed the footwear in 'storylines' scenarios in daily lives that brought to the fore key features of the footwear as well as the dominant trends of the season. A footwear fashion show followed with models walking the ramp for a live presentation of the new season collection.
The fashion show: The trends featured at the fashion show included this Autumn / Winter's hottest styles.
From open ladies' heels in glittering party-wear dominated by metallic shades of silver, gold and coppers to closed mid-high work-friendly slip-ons with seamed detailing; from the equestrian-styled riding boots to pure cowgirl pointy Texans in browns and beiges; from platforms which have made a strong comeback in suede and mixed textures to metal and stone studded sandals, the range is representative of the season's characteristic versatility.
The show also featured the brands formidable influence on men's wardrobes this season. Particularly noteworthy were the return of the re-invented brogue, the two-tone distressed boots with plenty of handwork and several fresh innovations in formals, including seams, patches and other detailing while preserving the classical silhouettes. The Arabic sandals gave a nice regional twist to the collection. The show also featured Bata's motorcycling jackets, belts and bags, accessorizing the outfits to complete the total look.
-Ends-
About Bata
The Bata Group is the world leader in the production and sales of footwear. The company is spread throughout the world with a network of 4,600 direct sales outlets and more than 50,000 independent retailers in more than 50 countries. To this we must add the footwear factories, tanneries, industrial machinery departments, quality control laboratories, research and development centres. Bata Group now serves one million customers every day.
About Shoe Mart:
Shoe Mart is a leading chain of footwear stores, offering a galore of branded and value-for-money goods for a diverse audience, all under one roof. Today it is a household name in footwear and accessories. This concept took shape when it started its operations in March 1990 in, Dubai UAE. Since its inception, Shoe Mart has grown from a single shoe store to one of the largest 'footwear and accessories' retail chains in the GCC region comprising of 97 stores spread across UAE, Bahrain, Saudi Arabia, Qatar, Jordan, Oman, Kuwait and Spain.
Keeping in line with the changing trends in the footwear business, Shoe Mart today retails a great collection of fashionable and comfortable - formal, casual and sport shoes, from over 30 countries around the globe; thereby satisfying customer needs. Shoe Mart offers an extensive range of footwear from value-for-money shoe to leading international brands like Adidas, Bata (Italy), Barbie, Clarks, Ecco, Filanto, Guess, Hush Puppies, Imac, Lee Cooper, Power, Red Tape, Reebok and Skechers. One can also find accessories such a belts; jewellery cases, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks, suitcases and wallets, all under one roof. In addition to this, Shoe Mart also has individual concept stores for famous international brands such as Bata (Italy), Ecco, Pablosky, Pretty Fit, and Shelly's.
For more details please contact:
Rohini D'costa
Anju Rajendran
Yona Al Atassi
Partnership Public Relations
Tel: +9714 2833930
Email: pr@partnershipme.com
Website: www.partnershipme.com
© Press Release 2006
