Italian footwear manufacturer opens third store in Abu Dhabi
Dubai, June 21, 2007: Italian footwear brand Bata recently announced the opening of its new flagship store at Al Wahda Mall, making it the third Bata store in Abu Dhabi alone.
The new store brings the total number of Bata stores in the UAE to six.
"When we brought Bata to the Middle East, we knew it would be a success right away," said Reena Bedi, Marketing Manager, Shoe Mart, the company that has the Italian footwear brand's franchisee license in the Gulf. "Bata's high quality combined with its superior comfort and style make it the perfect choice for consumers of any age. There is something for everyone at a Bata store. But it would be fair to say that we did not expect to open new stores at the rate that we are. We are very pleased with the market response to the brand, and plan to open many more stores in the future."
The Al Wahda store marks the first Bata store to follow the new look of Bata Global. Located on the first floor of the mall, the store is hard to miss whether you are entering the mall from the carpark, or from the entrance. The sprawling 1,386 square foot store showcases the latest Bata collection including the Bata Premium range as well as luxurious leather bags, belts, jackets, and other accessories for both men and women.
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About Bata
The Bata Group is world leader in the production and sales of footwear. The company is spread throughout the world with a network of 4,600 direct sales outlets and more than 50,000 independent retailers in more than 50 countries. To this we must add the footwear factories, tanneries, industrial machinery departments, quality control laboratories, research and development centres. Bata Group now serves one million customers every day.
Shoe Mart is a leading chain of footwear stores, offering a galore of branded and value-for-money goods for a diverse audience, all under one roof. Today it is a household name in footwear and accessories. This concept took shape when it started its operations in March 1990 in Dubai, UAE. Since its inception, Shoe Mart has grown from a single shoe store to one of the largest 'footwear and accessories' retail chains in the GCC region comprising of 97 stores spread across UAE, Bahrain, Saudi Arabia, Qatar, Jordan, Oman, Kuwait and Spain.
Keeping in line with the changing trends in the footwear business, Shoe Mart today retails a great collection of fashionable and comfortable - formal, casual and sport shoes, from over 30 countries around the globe; thereby satisfying customer needs. Shoe Mart offers an extensive range of footwear from value-for-money shoes to leading international brands like Adidas, Bata (Italy), Barbie, Clarks, Ecco, Filanto, Guess, Hush Puppies, Imac, Lee Cooper, Power, Puma, Red Tape, Reebok and Skechers. One can also find accessories such as belts, jewellery cases, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks, suitcases and wallets, all under one roof. In addition to this, Shoe Mart also has individual concept stores for famous international brands such as Bata (Italy), Ecco, Pablosky, Pretty Fit, and Shelly's.
For more information please contact:
Anju Rajendran
Partnership PR
Tel: 04-2820044
anju@partnershipme.com
© Press Release 2007
