31 January 2008
British jeweler presents sterling silver pendants, earrings and charm bracelets combining hearts and arrow motifs

Dubai, UAE - Links of London, one of Britain's most loved jewellery brands, present an array of very interesting propositions for the romantic season. Combining two of love's most ardent motifs, the heart and the arrow fashioned in sterling silver and pink sapphires that hang from double chains, charm bracelets and earrings. As eloquent expressions of deep affection, these charming pieces will definitely sweep your beloved off her feet!

"As we celebrate the season of love, Links of London bring to the fore a special collection that aims to express your inner most feelings. Choice materials, superior craftsmanship and exclusive designs combine to convey the special nature of your affection for the object of your affection," said Tawhid Abdullah, Managing Director of Damas, the exclusive partner of Links of London in the Middle East.

Love's ardent expressions

Links of London offer temptations galore with its aptly named "Lovestruck" Collection, where winsome hearts and arrows help you take careful aim at the object of your affection. Handcrafted creations in sterling silver decorated with the delightful sparkle of pink sapphire pav hearts. Dripping feminine allure, the double chain features two pendants, one heart and the other an arrow, in an unabashed declaration of love. The sentiment is echoed in equal fervour in its drop earrings featuring hearts shooting arrows and its charm bracelet dangling love's most popular motifs.   

For the young and fashionable woman who prefers minimalist magic, opt for the classic sterling silver bangle with a single raised gold heart proclaiming "You're the one for me". For a bolder statement, there is the classic Links of London charm bracelet with a single         red enamel heart. The most stunning creation is the limited edition sterling silver and handwoven friendship bracelet created with deep red silk thread tightly wound together and strung with a heart shaped clasp from the successful friendship bracelet collection. If you believe that friendship is something to treasure and cherish, then this is just the piece for you.

As one of the most recent jewellery brands to have debuted in the 'City of Gold,' Links of London brings with it over 17 years of design excellence and superior craftsmanship that has seen it establish 55 retail outlets in prime locations across the world. Winner of numerous awards, including the coveted UK Jewellery Brand of the Year for 2005 and 2006, each of its pieces are hallmarked at the Assay Office, Goldsmiths Hall in London or Edinburgh. Its forte also embraces men's jewellery, with a recently launched watch collection. Exuding sophistication and exclusive flair, Links of London is a top-of-mind name in jewellery and gifts everywhere.

Thrill in love's finest and most emotive expressions this love month at Links of London's exclusive boutique located at the First Level, Wafi Retail Extension. 

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About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400  sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

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For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
E-mail: pr@theideaagency-me.com  

Press Release 2008