ForgetMeNot launches Message Optimiser bringing email and instant messaging to simple mobile phones without need for PC or Internet
Dubai, 12 February 2009: ForgetMeNot Software, a specialist in unified messaging for telecommunications operators, financial institutions and enterprises, has announced that it is launching its Message Optimiser service worldwide with a special focus on Asia Pacific and the Middle East. This follows recent implementations in Africa, and the sale of the controlling interest in its former wholly owned subsidiary, FMN Africa, to LonZim plc.
Message Optimiser (MO) allows carriers to immediately provide cost-effective comprehensive unified messaging services (email, instant messaging (IM) and SMS) without the end user requiring any Internet access, device upgrades, or application downloads. This opens up a range of services previously inaccessible to many customers including mobile banking, mobile educational services, commercial market alerts such as commodities pricing and Government notifications for emergencies.
With an implementation cycle of a matter of weeks, carriers can quickly enjoy additional revenue streams, monetizing channels previously unavailable to them, and offering a unique differentiator point; an array of value-added messaging services to their entire customer base.
End-users benefit from the simplicity of ForgetMeNot's Handset Initiation technology, which turns even the most basic mobile phone into a "smarter" Internet-capable, multi-channel messaging device, instantly providing two-way email and two-way instant messaging for both pre-pay and post-pay users alike.
Handset Initiation technology is becoming vital not only for developing nations where PC and Internet access is very low but also allows users globally to have access to email and instant messaging without the need for more expensive smartphones, a PC or Internet connection.
Paul Roberts, co-founder of ForgetMeNot Software said
"We wish to capitalise on the ubiquity of the mobile phone - both 'smart' and 'low-end' - and its capacity to enhance and empower both individuals and institutions. The growing demand for and deployment of ForgetMeNot's Unified Messaging services will enable not only carriers and institutions to provide compelling and profitable messaging services to all of their customers, but will usher in a new era of unparalleled access to mobile and IP-based communications for anyone with a mobile phone throughout the Middle East region and beyond".
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About ForgetMeNot Software
ForgetMeNot Software Ltd. is a "software as a service" (SaaS) company specialising in Unified Messaging that supports seamless interoperability between SMS, Email and Instant Messaging clients for telecommunications operators, financial institutions and other enterprises. The core product is Message Optimiser which allows telecom operators to immediately provide cost effective comprehensive unified messaging services to all of their customers without any upgrades to the device or any need for downloading new applications onto the device. This opens up a range of previously inaccessible services to many of their customers including 2-way email and 2-way instant messaging communication capability, mobile banking, mobile educational services, commercial market alerts such as commodities pricing and Government notifications for emergencies, without the need for a PC or internet connection. ForgetMeNot Software Limited, based in Hong Kong with operations in Middle East and London, recently sold a controlling interest in its former wholly owned subsidiary FMN Africa to LonZim plc. For more information call +44 845 12 22 007 or visit www.fmnsoft.com
For more information, ForgetMeNot contact:
Paul Roberts:
+44 794 749 4268
paulr@fmnsoft.com
Media contact
Abdallah Touqan
+971 4 331 1593 x111
abdallah@bondpr.com
Nourhan El Demerdash
+971 4 331 1593 x109
nourhan@bondpr.com
© Press Release 2009
