New football themed credit card will qualify subscribers for fantastic football experiences
Dubai, UAE, April 28th, 2008: Barclays Bank has launched the newest addition to its award-winning line up of Barclaycard products available in the United Arab Emirates - the Barclays Premier League (BPL) MasterCard.
The BPL MasterCard offers football fans the opportunity to express their passion for the sport and qualify for an array of football and sport related prizes. These include a trip to the UK to watch a Barclays Premier League match in person. Customers who spend more than 1,000 Dhs a month using their BPL MasterCard are eligible for entry into the monthly draw.
"This is part of an ongoing effort by Barclays to directly reach out to individuals with products and services better tailored to their needs," said Zeeshan Saleem, Head of Credit Cards and Assets for Barclays in the UAE. "Tailored programmes, like this one, designed to cater to individual tastes will replace the staid banking model of one size fits all. Barclays is committed to offering customers choices. We intend to lead the way in the race to give customers not just what they need, but also what they want."
The BPL MasterCard is subject to a nominal annual subscription fee of 300 Dhs. Besides the opportunity to win trips to Barclays Premier League matches, cardholders will receive a 200 Dhs gift voucher from Sun and Sand and Sports and are eligible for discounts on Showtime subscriptions and purchases at Sun and Sand Sports outlets. Additionally, with every 65,000 Dhs spent, subscribers have the opportunity to enrol one child in the International Football Academy in the UAE.
"We are increasingly seeing our marketing programmes cross pollinate with the offerings of the bank," said Saleem. "The old model of new products spawning marketing actions has been turned on its head. We're now seeing our marketing actions, like our sponsorship of the Barclays Premier League, lead to entirely new products being created to augment our existing lines."
Applications for the BPL Mastercard can be found at any of the Barclays Retail Banking and Sun and Sands Sports outlets across the UAE.
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About Barclays
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services with an extensive international presence in Europe, the USA, Africa and Asia.
With over 300 years of history and expertise in banking, Barclays operates in over 50 countries. Barclays lends, invests and protects money for over 27 million customers and clients worldwide.
Barclays has been a member of the UAE business community for more than 30 years, and services its clients through a network of 25 ATMs and 4 sales outlets. Barclays continues to invest heavily in the region and to expand the range of services offered to its customers.
For further information:
Nathan Wilson,
Impact Porter Novelli
M: + 971 50 956 1065;
E: n.wilson@ipn.ae
© Press Release 2008
