Doha, May 14th 2012: Darwish Technology, the technological arm of Darwish Holding, launched the new Bang & Olufsen store in Qatar on the 14th of May, at Lagoona Mall, under the auspices of Sheikh Khalifa Bin Jassim Bin Mohammad Al-Thani, Chairman Qatar Chamber of Commerce & Industry and in the presence of Mr. Bader Abdullah Al Darwish, Chairman & Managing Director of Darwish Holding and Mr. Saoud Abdullah Al Darwish, Vice-Chairman of Darwish Holding and Mr. Peter Skak Olufsen, Board member of Bang & Olufsen, who came specially from Denmark heading a group of senior managers in order to attend the opening.
The new B&O showroom introduces a distinctive range of high quality audio and video products to this vibrant market. Founded in 1925 in Struer, Denmark, Bang & Olufsen is world renowned for its distinctive range of quality consumer electronic products.
On this occasion, Mr. Peter Skak Olufsen, commented "We believe there is a substantial pool of existing and potential clients in Qatar, who have the taste and discernment to truly enjoy Bang & Olufsen products with their unique design and quality."
"Over the years, many audio and visual enthusiasts in the country have acquainted themselves with our products and brand from their travels overseas. Many of them have also purchasing our products outside Qatar. We are delighted that they will finally get to experience Bang & Olufsen products right here on their home ground and we feel there is a strong basis for solid growth in this part of the world", added Mr. Olufsen.
In Qatar, Bang & Olufsen products will be sold exclusively through the company's appointed representative, Darwish Technology, which will take on full retail operations for the store.
Darwish Holding has more than 80 years of luxury retail experience. Mr. Bader Al Darwish, Chairman and Managing Director of Darwish Holding said "What we like about Bang & Olufsen is that the company challenges the Ordinary; We and our staff's task is together with the customer to tailor make his/her home entertainment solution, and let his/her dreams come true. And Bang & Olufsen offers a large range of integrated solutions of televisions, music systems, lighting and other electrical installations to make the experience complete. For Bang & Olufsen the user is the centre of experience".
Located at the Lagoona Mall, the store is of premium retail space with a fine display of all Bang & Olufsen products. The new store promises to bring its customers a true Danish experience based on the Bang & Olufsen blueprint evolution shop concept, characterized by understated Scandinavian quality and design.
BLUEPRINT EVOLUTION concept
All the individual elements that make the Blueprint Evolution shop concept have been designed with an attention to details and to a level of quality that matches Bang & Olufsen's minimalistic design.
As a design-conscious company, Bang & Olufsen harbours an inherent respect for the architecture and originality of a building. When developing new shops we respect traditional local building methods and always try to retain and emphasize the special characteristics of a given building, street or area.
Each element of a Bang & Olufsen shop is created to ensure that the customer receives the best possible impression of the brand. From the discrete, sleek facade with its fibre optic lettering through to the simple yet stylish shop layout, every visit to a Bang & Olufsen shop will be an experience.
The environment inside the shop is accessible and welcoming. It projects excellence through the carefully researched colour schemes and the selective use of quality materials. The materials used include bright maple wood, natural aluminium, white corian and glass. These combine to create a fresh, bright and well-lit Scandinavian setting in which the Bang & Olufsen products are presented.
Bang & Olufsen has a strong representation across the Middle East.
About Darwish Technology
Darwish Technology is a retailer, distributor & systems integrator of premium and world renowned electronics & IT brands.
With the best showrooms in terms of location and quality of display, a team of trained and skilled employees and an un-matched after sales support, Darwish Technology positioned itself as a reference and key destination for people searching for the best.
In the projects, hospitality and education channels, Darwish Technology's team of professionals, including engineers, designers & technicians provide their clients with comprehensive and customized solutions from the Design & execution to the testing, commissioning, maintenance and after sales support.
Darwish Technology combines knowledge, experience, and passion aiming to ensure to its clients on time, on budget, according to the needed quality standards solutions and with personalized customer service.
"Whatever we do, we do it with heart."
About Bang & Olufsen
Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.
Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.
For more information on Bang & Olufsen, please visit www.bang-olufsen.com.
For media inquiries, please contact:
Hala Kassab
Kamal Nasrallah
JoAnn Natalie Kharma
Asda'a Burson-Marsteller, Qatar
T: +974 4 4351 113
F: +974 4 4351 511
h.kassab@asdaa.com/ k.nasrallah@asdaa.com/ j.kharma@asdaa.com
George Razzouk
Group Advertising Manager
Darwish Holding
T: +974 4 425 7777
F: +974 4 431 4700
E-mail: grazzouk@darwishholding.com
© Press Release 2012
