Bahrain Air, the second national carrier at Kingdom of Bahrain, will participate at the 2012 Bahrain International Air Show 2012 which will be held from the 19th of January to the 21stof January 2012 at the Sakhir Air base in Manama, Kingdom of Bahrain.
Bahrain Air, now operates as a hybrid airline and has grown to be a force to be reckoned with in the region and has customized its service to market requirements. Bahrain Air now operates Business/Premium Class and Economy class service on its route network.
The Managing Director, Capt. Ibrahim Al Hamer, said "We are glad to participate for the second time in the Bahrain International Air Show; this gives the Bahrain aviation industry a great boost in exposure in both the region and the globe". He also stated "Bahrain Air today operates to 18 destinations and plays a major role in linking the kingdom of Bahrain, the financial center of Middle East, to major cities in GCC, Levant, Africa, Indian Sub-continent and Europe through Istanbul, with a fleet of modern Airbus A319 and A320 aircraft".
Mr. Richard Nuttall, who was appointed as CEO from the 1st of December 2011 is very optimistic about the growth of the carrier and stated "Whilst 2011 was a difficult year for all in the industry, we are expecting traffic to improve in 2012. At Bahrain Air, we are continuously looking at ways to extend and improve our current offerings. Bahrain Air plans to operate to six more destinations this year, which will be announced once we receive the required government approvals. We have successfully migrated to a new flight booking reservations system, giving our valued customers more flexibility and additional options for services when they book with us. A passenger can chose from different fares depending on whether price, flexible travel dates or class of service is most important. We are also gradually introducing services such as the ability to select seats, blankets, insurance or even a celebratory cake. We encourage our customers to book early to avail the early bird incentive, where a portion of our tickets are sold at up to 35% less than usual market rates. Bahrain Air's advanced pricing mechanism promotes lower pricing for customers who book their seats early" he stated.
The airline's website has also been enhanced, as Bahrain Air's Marketing Manager Mr. Naeem Mahamoor stated "with sections for both B2C (Business to Customer) and B2B (Business to Business). The website is available in both English and Arabic with future regional customization in the pipeline. He went on to say, our prime focus for 2012 will be value addition to the different niche segments of the market including business travel, leisure, pilgrim, charters and MICE (Meetings, Incentives, and Conferences & Exhibitions), offering value, flexibility and consistency. , Bahrain Air will grow from strength to strength as the regions Premium Value Carrier. Bahrain Air aircraft will soon be refitted with a new business class seat configuration and will introduce state of the art on board entertainment systems for premium class passengers. We are also revisiting our menu on the different sectors to providing the best localized options to our passengers, Bahrain Air being a hybrid airline, will add value to our premium class customers in providing a product tailored to the business community's needs at an attractive fare as we continue to make Bahrain Air the country's favourite airline". he stated.
About Bahrain Air
Bahrain Air is the Kingdom of Bahrain's second national carrier which currently operates to more than 18 destinations from Bahrain using its brand new A320 and A319 aircraft, offering both Business Premium Class and Economy Class, free baggage allowances and complimentary meals. The Premium Value Carrier plays a major role in linking Bahrain, the financial center of the Middle East, to major cities in the GCC, the Levant, Africa, Indian Sub-Continent and Europe through Istanbul, with fast and economical point-to-point services, for both the business community and the travelling public. Bahrain Air is committed to offering its customers with the highest level of safety, comfort, service and reliability at the most affordable prices throughout the year on its growing network. For more information visit: www.bahrainair.net.
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© Press Release 2012
