28 February 2013
Dubai 19th February 2013: Axslogic (www.axslogic.com), a high-end analytics firm focused on financial services, today announced the launch of WINNOWTM, a cutting edge Business Analytics product, designed to significantly enhance Growth Strategy, Portfolio Management, Risk Management and Portfolio Control for banks and other financial institutions.

Effective use of data and particularly larger sized data (known as "Big Data") is becoming a key differentiator of competition and growth. Analytics is also a key driver of significantly improved decision-making and pro-active/preventive action taken by managers. As the demand and cost for analytics resources continue to rise sharply, the benefits of a comprehensive pre-packaged solution are evident.

Adopting a simple and flexible design approach, WINNOWTM provides pre-programmed early warning alert capability (EWAC), state of the art reporting and analysis at various stages of a customer / product lifecycle, enabling clients to profitably grow and manage their lending businesses more effectively.

WINNOWTM leverages a wealth of global domain experience and expertise that Axslogic's management team provides as intellectual property to productize the analytics process as a comprehensive pre-packaged solution that can be delivered on desktops, laptops, tablets, smart phones and other mobile devices.

Speaking on the sidelines of Fleming Gulf's World Cards and Payments Summit 2013 where Axslogic is the Strategic Partner, Hari Baskaran, CEO Axslogic said "WINNOW is a product built by users for users. It has drill-down and segmentation capability across many pre-defined dimensions at the click of a button. With minimal training, users can create multi-dimensional reports in minutes using WINNOWTM's patented data dictionary. Once installed, minimal interaction is required with Axslogic to use and manage WINNOW."

For more information about Axslogic and WINNOWTM product, please visit www.axslogic.com
About Axslogic: Axslogic Pte. Ltd. offers a combination of Business and Risk Management products and Knowledge Outsourcing Services for the Consumer Banking and Finance industry packaged as software-as-a-service. The company provides a range of innovative, unique and superior

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Contact: 
Vijay K.B.
Axslogic
Phone: (65) 31525205
Fax: (65) 31255204
71 Ayer Rajah Crescent
#05-07
Singapore 139951
www.axslogic.com

© Press Release 2013