Dubai, UAE - 6th April, 2008 - Axis Communications, the global leader in the network video market1, today announced the introduction of a new generation network video products built upon the in-house developed ARTPEC-3 chip. The new product generation includes H.264 video compression standard which is more cost efficient and will simplify deployment and management of large systems.
With the introduction of a new generation network video solutions, Axis takes video surveillance to new heights. By integrating the H.264 video compression standard into every new generation product, Axis will boost the capabilities of modern video surveillance.
"Introducing this new generation is a natural step for Axis. This further highlights the well-known benefits of network video solutions in terms of creating cost-efficient, flexible and scalable solutions. With our new generation network video products, these advantages become even more evident compared to analog solutions", says Anders Laurin, Executive Vice President.
By using H.264 in all new generation network cameras, video encoders and video management systems Axis saves up to 50 % of storage and network bandwidth compared to MPEG-4 Part 2 and up to 80 % compared to Motion JPEG. This allows for more cost effective video-surveillance systems and simplified deployment and management of large-scale video surveillance systems.
Gilles Ortega, Regional Manager, Axis Communications MENA added, "The user can either cut the costs for bandwidth and storage or use the new technology to increase the frame rate and image quality with a maintained cost."
The H.264 standard is a future proof technology already featured in a number of business and consumer applications, such as the Blu-Ray Disc format, HDTV and telecommunications and broadcasting solutions.
The deployment of the new generation network video solutions will start during the third quarter half of 2008.
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About Axis
Axis Communications is the global market leader in the network video market with a market share of network cameras of 32%. The world market for network cameras alone will be worth more than $1 Billion by 2009. The network camera market is set to have a CAGR of more than 40 per cent per year over the next three years to reach a value of $1.5 billion by 2010, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled 'The World Market for CCTV and Video Surveillance Equipment 2007 Edition' published in December 2007.
IMS Research: 'The World Market for CCTV and Video Surveillance Equipment 2007 Edition' (December 2007)
About Axis Communications
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms.
Axis is a Swedish-based company, operating worldwide with offices in 18 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the OMX Nordic Exchange, Large Cap and Information Technology. For more information about Axis, please visit our website at www.axis.com.
For further information please contact:
Gilles Ortega,
Regional Manager,
Axis Communications,
MENA
Tel: 009714- 6091873
Email: gilles.ortega@axis.com
Elaine D'Souza,
Active PR
Tel: 009714-3643085
E-mail: elaine@activepr.biz
Sawsan Ghanem,
AMCIPR,
Active PR
Tel: 009714-3900228
E-mail: sawsan@activepr.biz
© Press Release 2008
