09 January 2007
First Golden Millionaire draw makes him richer by a million dirhams

Dubai: A call from TMC had Issa Dajani stumped when it announced to him that he had won the prize, worth a million dirham, at the recently held Golden Millionaire Draw on 31st December 2006. "I thought I was on a candid camera and that somebody was actually playing a prank on me!" said Issa Dajani with a smile remembering his moment when he received the all important calls informing him of his win. "I was celebrating the first day of the Eid with friends and family when I got the call. My initial reaction was just to dismiss it as a prankster but the caller insisted that it was a genuine call from the company! I was richer by a million on this special day! What a way to celebrate my festival and usher in the new year"

"For many years I have registered to participate in several draws but have never had the chance to win big! This is unbelievable and I feel great!" said the elated Australian optometrist. A UAE Resident now for the past 13 years, Issa gains a Mercedes SLK and AED 500,000 as part of his win. 

"I would like to take my family to a grand celebratory dinner", said Issa elaborating his plans to use his booty. "Part of my gains will go to my wife to do whatever she likes, part will go to settle some of my debts and a major chunk will go towards funding my boys' college education' said the 49 year old father of two boys.

At the well-attended ceremony, Issa's winning number 8402048468 was picked by Mazen Dakkak, assistant CEO, promotions, EMP in the first draw of the Golden Millionaire campaign held at Karama Post Office.

Golden Millionaire, an innovative promotion with the exclusivity of limited edition UAE heritage stamps, offered consumers all over the UAE a chance to win AED 500,000 worth of Gold and a luxury Mercedes sports car.

Whether you are an avid stamp collector or simply someone who appreciates exclusivity, you will find the Golden Millionaire truly appealing - not to mention the attractiveness of gold worth AED 500,000 and a gleaming Mercedes Benz SLK!

Congratulating the winner, Aldrin Fernandes, CEO, The Millionaire Co, the sole distribution and marketing agency for Golden Millionaire said. "We are keen to enhance the consumers experiences. The draw held at the end of the year meant that our winner has an opportunity to start 2007 on richer note and pursue his desired goals. The campaigns success is attributed quality and accessibility as consumers are able to win grand prizes"

Joy Alukkas, a leading jewellery company with 38 stores spread across the Gulf region and Kerala in India is the key sponsor for the Golden Millionaire campaign. A dedicated phone line 338 4555 be accessed by people interested in finding out more about Golden Millionaire or the winning numbers.

Emirates Marketing & Promotions (EMP) will soon announce the next edition of the Golden Millionaire campaign and a whole new exciting range of prices.

-Ends-

About Emirates Post 
Emirates Post, one of the most dynamic postal organizations in the region, was converted from General Postal Authority into Emirates Post Corporation on May 29, 2001, under a federal decree. This gave it a mandate to become a commercially vibrant organization providing high quality services to the public and the corporate sector. Emirates Post has developed innovative new services, diversified its offering and established alliances with global postal corporations. Emirates Post has a network of 84 post offices across the country. Emirates Post's diversified offering includes mail fulfilment, utility bill payment services, government services, direct mail, banking, retail services and money exchange & remittances.

About EMP
Emirates Marketing & Promotions (EMP), an Emirates Post subsidiary, was launched in 2005 to provide state-of-the-art integrated solutions in direct marketing and promotions. Its core activities include distribution of messages through P.O. Boxes, promotional postmarks for corporate clients, call centre management for companies as well as sales promotions. EMP is driven by a mission to create a direct communication channel between businesses and consumers by adopting global best practices in direct marketing. It has the expertise and technology to provide integrated solutions by managing the entire chain, ensuring that the client's project is delivered with precision and on time.

About The Millionaire Co.
The Millionaire Co. is a UAE based company specialising in loyalty programmes and promotions. Creating a unique and winning brand requires intensive and strategic promotions planning. The Millionaire Co. is the first such promotional management agency in the UAE and brings extensive knowledge in logistics, mechanics, distribution, product design, customer behaviour, raffles and consumer education.

This press release has been issued on behalf of Emirates Post by Concept PR. For further information, please contact:
Jenifer Pinto
T: +9714 3903131
M: 050 5376397
F: +9714 368 8053
E-mail: press@cpr.ae

© Press Release 2007