'Ruby' Helps Launch Crossfire Gaming Platform at Add-In Board and Channel Partner Stands
Dubai, United Arab Emirates - Visitors to GITEX 2005 are the first in the region to preview the new CrossFire multiple graphics processor gaming platform from ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT), set to deliver the best performance, image quality and game compatibility in the industry.
To help launch this dream machine for regional gamers, 'Ruby', the digital super star of ATI's "The Doublecross" and "Dangerous Curves" demos, is touring live the five-day event visiting a number of ATI add-in board partner stands including Sapphire, HIS, Connect 3D, PC Partner Gigabyte, MSI and DFI where Crossfire demos will be conducted. The two 'Ruby' look-alikes are also entertaining visitors at channel partner stands like Golden Systems, Comtronix, Mishal Al Sudairy, Al Yousuf Distributions, and Trigon.
ATI's in-house team of designers and developers worked closely with an established broadcast and film design studio to bring Ruby to life and design a one-of-a-kind demo that would showcase the innovative capabilities of ATI graphics hardware.
"To create a first class 3D graphics demo capable of wowing the design community takes a lot of hard work and collaboration. By leveraging RhinoFX's extensive experience in film and broadcast to create Ruby, we can now showcase ATI's technology to a much broader audience than ever before," said Chris Hook, Head of Public Relations, Europe, Middle East and Africa, ATI Technologies.
"Ruby epitomizes the level of realism and sheer graphical impact that can be delivered in a 3D Gaming experience with ATI's Crossfire," he added.
Crossfire combines the power of ATI's Radeon Xpress chipsets for Intel and AMD processors, a standard Radeon graphics processor and a Radeon CrossFire Edition graphics card to bring massive performance and image quality to gamers.
- Ends -
About ATI Technologies
ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processing unit (GPU) provider and is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of approximately US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
For media or industry analyst support, visit our Web site at http://www.ati.com
For more infomation, please contact:
Wallis Marketing Consultants
WMC FZ - LLC
P.O. Box 502281
Dubai
United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2801
Email: info@wallismc.com
© Press Release 2005
