Models combine the power of 2nd generation Intel® Core™ processors with premium aluminum texture covers in an elegant color scheme
Jeddah, KSA: New K Series notebooks from ASUS deliver the power of Huron River-based 2nd generation mobile Intel® Core™ processors and discrete NVIDIA® GeForce™ GT 500 series graphics. These specifications result in a greatly accelerated computing experience, with particular performance gains in multitasking, multimedia and gaming.
Models in the new K Series feature highly durable aluminum texture covers that offer a personal touch and a unique look in both brown and silver. The inclusion of exclusive ASUS IceCool technology provides users with an extra-comfortable typing experience, as palm rests remain cool at all times.
Intel® second generation Core™ processors and NVIDIA® GeForce™ graphics
New K Series notebooks ship with second generation Intel® Core™ CPUs to accelerate multitasking and improve visual performance with integrated graphics engines. Their 32nm fabrication, low power requirements and inclusion of NVIDIA® Optimus™ technology* all extend the battery life of ASUS K Series notebooks for enhanced usability.
ASUS goes further in its quest to provide consumers with better performance and value by including discrete NVIDIA® GeForce™ GT 500 series graphics on K Series notebooks. All offer DirectX® 11 support, with up to GeForce™ GT 540M and 2GB DDR3 dedicated video memory available**. As a result, gaming performance with the latest titles on the K Series exceeds that of competing notebooks in the same segment.
Subtle and elegant choice of colors
The premium aluminum textures used on the covers of new K Series notebooks serve a dual purpose. They resist wear and tear to retain their luster even over extended product cycles, while at the same time conveying a business-like but nonetheless stylish attitude with choice of brown and silver. For consumers interested in a classic notebook look, new K Series models present a solid balance of design and performance.
Superior typing thanks to ASUS IceCool and Palm Proof technology
ASUS IceCool technology uses a special internal layout that places heat generating components like the CPU and GPU on the underside and away from users. Coupled with IceCool heat pipes and vents, this makes new K Series notebooks much cooler to use, with palm rest temperatures always staying below body heat -- and thus cool to the touch. IceCool technology effectively eliminates the sticky feeling users experience when typing on standard notebooks for prolonged periods.
The K Series also features ASUS Palm Proof technology to detect errant touchpad contact and prevent accidental mouse pointer movement. Coupled with an iF Award-winning chiclet keyboard featuring wide keys and responsive tactile feedback, these technologies make K Series notebooks perfect for serious typists.
*Except K43.
**Product features and specifications may change without prior notice. Check www.asus.com for further details.
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About ASUS
ASUS, the world's top 3 consumer notebook vendor and the maker of the world's best selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, displays, desktop PCs, notebooks, netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company's revenue for 2010 was around US$10.1 billion.
For further information, please contact:
Iman Ahmed / Joumana El Tarabulsi
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971502058021 / 971503790137
Email: i.ahmed@asdaa.com / j.eltarabulsi@asdaa.com
© Press Release 2011
