Dubai, - June, 20 2006 - Assertiv eMedia, the region's leading Pan Arabic Interactive Design and Marketing Agency, will feature at the Direct Marketing 2006 event to be held at Dusit Dubai from 24 -28 June.

Direct Marketing 2006 is a platform for marketing companies in the region to focus and explore cutting edge issues such as B2B marketing, database marketing, direct mail and email marketing, amongst other issues. This event will also feature contributions from leading industry players through a series of seminars and interactive workshops.

Assertiv eMedia will use this event to launch Assertiv ePost, the World's First Anglo-Arabic advanced email marketing platform. This technology, developed in conjunction with Ideaxis, combines the latest and most advanced features with a simple to use interface to provide the best email marketing application in the Pan-Arabic region. The commercial grade technology automates all the technical aspects of email marketing and enables marketers to focus on their core marketing offer. 

Andrew Lord, Marketing Director, Assertiv eMedia, explained: 'Our award winning technology makes the e-mail medium the most efficient method of marketing available.  Studies by NetVision and Gartner have shown the Return on Investment for this medium is at least a factor of 20 greater than traditional media'.

Kashif Mumtaz, Founder and CEO, Assertiv eMedia, said: 'Traditionally, companies have had to rely on expensive and slow bespoke developments from agencies, for each campaign.  Now, with the new level of automation from Assertiv ePostTM, companies can run advanced campaigns themselves.  This means email marketing becomes ever more cost-effective, saves time and money, provides high response rates, instant results, increased sales, measurable results and most importantly achieves high Return On Investment'.

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Assertiv ePost is an opt-in permission based Anglo-Arabic retention e-mail marketing application built on the industry leading Addemar technology platform. The ePost platform supports multi format messaging including Video and Audio email, including rich analytics and reporting, ensuring you the best ROI from the start to finish of the Permission Marketing process.

Assertiv eMedia is a leading Pan-Arabic interactive design and marketing agency. We design and execute world class; customer-focused interactive advertising and marketing campaigns for the Middle-East region.

For further information about Assertiv ePost, please visit www.assertivepost.com

For further information about Assertiv eMedia, please visit www.assertivemedia.com

Office 513,
The Fairmont Dubai
Tel: + 971 4 311 6538
Sheikh Zayed Road,
P.O. Box 73310
Fax: + 971 4 332 8810
Dubai, United Arab Emirates
Email: kmumtaz@assertivemedia.com

© Press Release 2006