Dubai, February 23, 2010: Arab Orient Insurance Company, a member of the Al-Futtaim group, today announced the rebranding of its corporate identity to Orient. The fresh identity is aimed at keeping pace with modernisation trends and maintaining its market leading position.

Omer Elamin, Senior Managing Director, Orient said: "This rebranding exercise represents a significant milestone in our 28-year history. Becoming Orient represents so much more than a change in a brand. The new identity aims to characterise the company's dynamic path and reflects its market leading position.

"This new look represents a burst of forward momentum from our team of experts as we look to leverage Orient's core competencies and provide a greater range of products and services to our customers. We look forward to working with our current and new customers under the new brand and further develop our scale within the marketplace," added Mr. Elamin.

Orient offers a full range of insurance services including: property, marine, motor, engineering, life - group and individual, medical - group and individual, energy - onshore and offshore risks among others.

The company's core strengths lie in its strong financial base, highly qualified and customer friendly workforce, in-depth knowledge of the local insurance market and a diversified product range complimented by a strong portfolio of clients. The company has also the highest rating of a national Insurance company A- by S&P.

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About Orient
Orient is part of Dubai-based family owned group Al-Futtaim. The company is counted among the leaders in the UAE insurance market. Orient has a paid-up capital of AED 300,000,000 - which is significantly higher than most of the players in the market. With head office in Dubai, the company serves its clientele through an extensive 10 branch network in the UAE and one in Muscat. The company expnded in Syria and Egypt through local established companies. The company is also accredited with ISO 9001 Quality Management Certification and is actively involved in major landmark real estate projects in the UAE and the GCC region.

Orient is a customer oriented insurer with over 28 years of experience. The company's comprehensive product range in general includes classes of insurance such as Fire, Property All Risks, Business Interruption, Motor Vehicles, Cargo, Marine Hull, Goods-in-Transit, Yacht and Pleasure Craft, Burglary, Workmen's Compensation, Employer's Liability, Fidelity Guarantee, Householder's Comprehensive, Travel, Contractors' All Risks, Life and Medical, Energy among others.

For more information please contact:
Lejo Johnny
Senior PR Executive
GMASCO Marketing Communications
An Al-Futtaim group company
Tel: +971 4 228 2101
Cell: +971 50 453 7023
Email: lee.j@gmasco.com 

© Press Release 2010