All AirPort Base Stations Now Run Fastest Wireless Standard
Dubai, United Arab Emirates--March 31, 2008--Apple® updated its AirPort Express® mobile base station with 802.11n to deliver up to five times the performance and twice the range of the previous model*. AirPort Express is the world's smallest 802.11n-based mobile base station. It can be plugged directly into the wall for wireless Internet connectivity and USB printing at home or easily brought on the road for wireless freedom wherever there is an Internet connection. AirPort Express features AirTunes™, which works seamlessly with iTunes® to give users a simple and inexpensive way to wirelessly stream iTunes music from a PC or Mac® to any room in the house.
"Apple is leading the way with a broad range of innovative 802.11n base stations for almost any wireless networking need," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "From the small and portable AirPort Express, to AirPort Extreme for workgroups of up to 50 users and the new Time Capsule for automated backups, Apple customers now have more great ways to extend their wireless networks with 802.11n."
AirPort Express features a single-piece, compact design weighing just 6.7 ounces, providing maximum portability. AirPort Express offers both PC and Mac users the ability to share a single DSL or cable broadband connection with up to 10 simultaneous users. Users can also share a printer wirelessly that is connected to the USB port. Apple's AirPort Utility software provides easy step-by-step instructions for setting up and configuring AirPort Express; and with its advanced security features, AirPort Express safeguards data on networked computers with support for Wi-Fi Protected Access (WPA/WPA2), 128-bit WEP encryption and a built-in firewall. Apple now includes 802.11n as standard in its entire line of AirPort base stations and Mac notebooks as well as iMac®, Apple TV® and Time Capsule™.
AirPort Express includes a built-in combination digital and analog audio connector allowing users to connect to a home stereo or powered speakers. iTunes automatically detects remote speakers and displays them in a simple pop-up list for the user to select. Once the remote speakers are selected, AirTunes wirelessly streams iTunes music from the computer to the AirPort Express base station. Multiple AirPort Express base stations can be set up around a home, each connected to a set of powered speakers for a whole-home music experience. AirPort Express can also extend the range of an existing AirPort Extreme® wireless network.
Availability
AirPort Express is available in the Middle East through Arab Business Machine Ltd (ABM)'s network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in the following countries: Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia).
*AirPort Express is based on an IEEE 802.11n draft specification. Actual performance will vary based on range, connection rate, site conditions, size of network and other factors.
-Ends-
About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
Apple, the Apple logo, Mac, Mac OS, Macintosh, MacBook, Multi-Touch, MacBook Air, iSight, MagSafe, iPhoto, Aperture, Safari, FireWire, SuperDrive, iLife, iMovie, Leopard, Time Machine, Finder, iChat, Apple Store, AppleCare, iWork, Logic and Final Cut are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
About Arab Busines Machine Limited
Established in 1986 and based in Dubai, Arab Business Machine Ltd (ABM) is Apple's Independent Marketing Company (IMC) for the Middle East region. ABM also provide consulting services for pre and post-sale technical marketing support, new product support, resellers and customer education and marketing support.
ABM was trophy awarded in 1989 as the fastest growing IMC of Apple Africa, Mediterranean and the Middle East department (AMME).
ABM sells through its network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in the following countries: Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia. The company is a member of the multinational MDS Holding Group (www.mdsholdings.org).
Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Premium Reseller, iPod and iPhone are the trademarks of Apple. Other company and product names may be trademarks of their respective owners.
For media enquiries, contact:
Emilie Loivet
Buchanan Middle East
Mob: +971 50 881 9313
Fax: +971 4 369 8556
emilie.loivet@buchananme.com
© Press Release 2008
