Program Aimed at Facilitating Vendor Community to Maximize Partner Credibility and Business Earnings

MEA Channel Partners get an opportunity at GITEX to Interact with APC's Technical, Sales and Marketing Teams

Dubai-UAE: 09 October, 2011 - The Channel Partner Program (CPP) initiative by APC by Schneider Electric, a global leader in integrated critical power and cooling services, gained momentum at the GITEX Technology Week 2011 in Dubai. The program is designed to align channel partners with key industry trends and business opportunities.

Channel partners across the Middle East and Africa visit the Schneider Electric booth at GITEX Technology Week 2011, where experts resolve queries and issues related to power, cooling and energy efficiency. The program welcomes new resellers through a registration booth set up at the venue.

Launched in 2009, the Channel Partner Program is focused on five critical success factors - channel profiling, alignment with business opportunities, empowerment, enablement and profit. Each success factor has clearly defined processes that will allow partners to gain an in-depth understanding of the company's world-class, energy efficient solutions and leverage them to be more customer-focused in their business approach.

Speaking at GITEX Technology Week 2011, Thierry Chamayou, Director - Business Development, Middle East, Africa and Turkey, APC by Schneider Electric, said: "GITEX continues to remain an excellent platform for us to connect with our valuable channel partners in the region and deliver crucial information to them.

"At APC, we are focused on empowering our channel partners to find new, sizable market opportunities by offering innovative solutions that are easy to sell. We believe that a well-trained, knowledgeable partner will be capable of delivering better value to the customer. The core objective of this program is to enable our partners to differentiate themselves in the market place."

Tushar Choudhury, Marketing Communication Manager, Schneider Electric, said: "The industry is facing challenges severe enough to change the way customers allocate their IT budgets and deploy technology for decades to come. Our next generation of channel programs will serve as blueprints for partners to solve customer issues associated with increased power and cooling densities, higher power consumption and energy efficiency requirements."

As part of the program, APC by Schneider Electric has also developed a tiered certification program that provides partners with an opportunity to develop sales and engineering competencies in power, cooling, security and environmental management. The programs offer clear and differentiated paths allowing channel partners to leverage pricing and promotional benefits, gain full access to APC's network of qualified and dedicated solution engineers, and ongoing support and visibility to where the market is going and where partners can take their business.

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About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centers/networks, as well as a broad presence in residential applications. Focused on making energy safe, reliable, and efficient, the company's 110,000 plus employees achieved sales of 19.6 billion euros in 2010, through an active commitment to help individuals and organizations "Make the most of their energy." www.schneider‑electric.com

For further information, please call:
Schneider Electric
Sakina Tazun
Tel: +971 4 7099 624 
Email: sakina.tazun@schneider-electric.com

Mathilda Saad
APCO Worldwide (Jiwin Public Relations)
Mob: +971 55 6999 890
Tel: +971 4 3613879
Email: msaad@apcoworldwide.com

© Press Release 2011