Global Leader in Critical Power Solutions Cautions Customers and Resellers on Risk of Purchasing Spurious Goods

Dubai-UAE: 11 December, 2011 - APC by Schneider Electric, a global leader in integrated critical power and cooling services, has urged GCC customers and resellers to purchase genuine products from authorized distributors to ensure guaranteed quality and seamless after-sales support.

The UPS vendor is also directing channel partners and resellers to make informed decisions while sourcing products in order to ascertain the purchase of genuine goods.

Thierry Chamayou, Channel Director, Middle East and Africa, APC by Schneider Electric, said: "Working through authorised distributors not only ensures the authenticity of products, it also assures support and technical assistance for resellers or customers. All APC authorised distributors and resellers are committed to the brand's range of solutions and are capable of providing the necessary infrastructure for the maintenance of the products.

"Purchasing through these partners, who have direct access to authentic APC products, negates the possibility of acquiring stolen or fake goods. Our distributors additionally offer a high level of expertise in product knowledge and after sales support."

The authenticity of an APC product can be confirmed through a phone call. The customer is required to provide the unique identification code, which is available on the back of the UPS. Verification also ensures free technical support, product warranty and peace of mind.

Chamayou added: "As the world's leading seller of power protection range, we are committed to preserving the integrity of our products. Our worldwide customer base of over 30 million rely on us to protect their files, photos, music, PCs, mp3s and AV equipment from power cuts through allowing safe shutdown, as well as prevention of data loss and costly downtime at home or in the office.

"We are in the business of reliability, which extends to all aspects of our customer's experience across our solutions. It is critical that when a customer pays for authentic APC goods, they receive the same. Anything less is simply unacceptable."

All APC single phase UPS units come with a two years' warranty. To further endorse their commitment to offer unmatched customer service support, during Q4 2012 APC is planning to extend the warranty period by an additional year to allow existing customers to continue to benefit from the technical support of owning an APC product.

A complete list of APC distributors and resellers is available on the APC website (https://www.apc.com/site/Yourbusiness/index.cfm/distributors/). These certified businesses are equipped to distribute and support all APC solutions.

For further information on APC by Schneider Electric's products and services, please visit: www.apc.com  or call +971 4 7099 690 / 691.

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About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centres/networks, as well as a broad presence in residential applications. Focused on making energy safe, reliable, and efficient, the company's 110,000 plus employees achieved sales of 19.6 billion euros in 2010, through an active commitment to help individuals and organizations "Make the most of their energy." www.schneider‑electric.com

About APC by Schneider Electric
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading product, software and systems for home, office, data centre and factory floor applications. Through its unparalleled commitment to innovation, APC provides pioneering, energy efficient solutions for critical technology and industrial applications that are well planned, flawlessly installed and maintained throughout their lifecycle. APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC's InfraStruxure® architecture, the industry's most comprehensive integrated power, cooling, and management solution.

For further information, please call:
APC by Schneider Electric
Sakina Tazun
Tel: +971 4 7099 624 
Email: sakina.tazun@schneider-electric.com

APCO Worldwide (Jiwin Public Relations)
Mathilda Saad
Tel: +971 4 368 8001
M: +971 55 6999 890
Email: msaad@apcoworldwide.com

© Press Release 2011