Year-on-year sales up 20% in 2011 to date

Dammam, Saudi Arabia; September 10, 2011: Annual sales of Vimto in the Middle East and North Africa have crossed the 30-million bottle mark for the first time, according to the drink's Saudi-based manufacturer, Aujan Industries. Driven by exceptional demand during the Holy Month of Ramadan, in 2011 to date, sales of Vimto are up by over 20 per cent year-on-year.

Vimto has been the Middle East's number one Ramadan drink for more than 80 years, with sales traditionally spiking in the build-up to the Holy Month. This year has proved to be no different with Saudi Arabia, Kuwait and the UAE being the top three markets for sales of Vimto so far in 2011, while other core markets have been showing strong double digit growth.

"In reaching the 30-million bottle milestone, Vimto has once again confirmed its status as the drink of choice during the Holy Month," said Kadir Gunduz, President & CEO, Aujan Industries. "Sales of Vimto have grown consistently for the past decade, driven by strong demand in established and emerging markets across the region. As we celebrate an exceptional Ramadan, we look forward to another strong year in 2012 as the brand continues to expand into new markets."

This year's sales were given a boost during the Holy Month through the multimillion-riyal media campaign themed 'The Sweet Storyteller.' The campaign, across TV, outdoor, online and print media, saw the popular drink transform into a narrator reliving the memories and priceless Ramadan moments through the eyes of Vimto, collected from generations of memorable gatherings and celebrations.

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About Aujan Industries:
Aujan Industries - established in 1905 - is the largest privately-owned, independent soft drink company in the Middle East. Operating in more than 50 countries, the company has more than 2,500 employees, a turnover of over US$800 million, and is ranked among the top 100 companies in the Kingdom of Saudi Arabia. Aujan Industries' well-established own brands include Rani, Barbican and Vimto.

For further information, please contact:
Liam Turner / Nicholas Nesson
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969 Fax: 971-4-3356080
E-mail: l.turner@asdaa.com / n.nesson@asdaa.com

© Press Release 2011