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Ana - the Arabic meaning of I, is a unique concept located in the prestigious Dubai mall, offering innovative Emirati food and a tailormade guest experience.
„Ana is much more than a restaurant, it is an evolution. We see Ana as the center of every success and every failure each of us made, leading to learnings, development and finally growth”, states Mohamed Hilal, owner of the Mohamed Hilal Group and Innovator behind the brand.
The concept – as the name conveys – focuses on the individual experience of every guest, putting them in the center of attention, which takes the customer service to the ultimate level.
The F&B industry in the UAE is very competitive with more than1109 new restaurants and cafés that opened for business in Dubai in 2018 and a total number of operational F&B conepts in the emirate of 11,813 according to a report issued by the Business Registration and Licensing, BRL, sector in the Department of Economic Development, DED, Dubai. Therefore, restaurant operators must be innovative in their approach to sustain market share and further grow.
“We represent not only Emirati food, but our proud culture and values”, elaborates Mr. Mohamed. “We want to share our believes with our guests.
Being Emirati is not a nationality - it is a quality, it is a positive attitude, it is uniqueness that we want to share through kindness, depth of thinking, joy, satisfaction and tolerance without judgement - with everyone around us”.
“It is paramount to not only offer outstanding food, but also amazing service. The entire experience must impress the guests. The hospitality sector is changing, it is at a pivotal point, and we hope to be a major catalyst for this transformation”, states Mr. Hilal.
The Mohamed Hilal Group has more than 120 boutiques and restaurants in the GCC and is further expanding. The group has a versatile portfolio of luxury products covering perfumery, fine confectionary and gourmet food among others, with the mission to create an ultimate experience of inclusive, innovative and inspirational Emirati Lifestyle, globally.
Mohamed Hilal with Ely Sewanyally
Contact:
The Brand Consult
Tina Memic
DMC Building # 2
Dubai - United Arab Emirates
Tel.: +971 50 531 4212
www.thebrandconsult.com
info@thebrandconsult.com
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