AMRB announced the launch of "Stakeholder Research Practice" unit which aims at providing a range of consulting products and services to manage external customer and employee loyalty. The division's focus is Stakeholder loyalty measurement which will help organizations integrate stakeholder measurement and management efforts into company's decision-making processes at all levels.
The practice gives research based consultancy in the stakeholder loyalty domain, which includes customer loyalty, employee engagement, vendor/channel/trade partner loyalty, corporate reputation assessment etc. A team of highly trained and experienced consultants with multi-disciplinary backgrounds will assist clients in stakeholder management practices and AMRB has already started strengthening the team with the appointment of Ms Aarefa Kukshiwala, who has vast experience of stakeholder research across a variety of sectors including telecom, retail and manufacturing.
According to Gagan Bhalla, General Manager, AMRB "Markets in the MENA region are evolving and becoming more competitive and hence there is a clear need for stakeholder research, which incorporates customers, trade and most importantly employees. Our offering, which is based on best in class products from Walker Information, comprises of a variety of products such as Customer Relationship Assessment (CRATM), Lost Customer Assessment (LCATM), Customer Transaction Assessment (CTATM), Employee Relationship Assessment (ERATM) and Mystery Shopping studies".
AMRB is a member of the Walker Information Global Network (WIGN), a network of companies that specializes in measuring and managing stakeholder loyalty. Walker Information, a US-based company, is a pioneer in stakeholder research having around 70 years of experience. It is the only international company dedicated exclusively to stakeholder loyalty measurement. They have leading edge proprietary tools which have been validated across industry verticals across countries. The network operates in 75 countries through 20 research firms.
AMRB is the Dubai based arm of one of the largest research and consultancy conglomerates in the world, Kantar Group. It's an associate of internationally renowned research agencies like Millward Brown International and IMRB International.
For more information please contact AMRB at +9714 2215267 or visit www.amrb-mena.com
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© Press Release 2011
