MUSCAT, Oman /PRNewswire/ -- A highly coveted brand among perfume aficionados for its cult-favorite creations, Amouage has appointed Marco Parsiegla as its new CEO, indicating that the brand is aiming to embark on a new chapter and extend its appeal to a wider audience beyond hardcore fragrance enthusiasts and wealthy connoisseurs. Parsiegla, who is bringing decades of experience in the fragrance and cosmetics industry, will drive the development of Amouage's fragrances while adapting to global market trends and customer behavior in addition to elevating the Amouage experience at every touchpoint.
"Throughout my many years in the industry, Amouage has been one of the 'best kept secrets'; a brand that is deeply rooted in traditions yet has taken its place amongst the most critically acclaimed fragrance houses in the world. To me, Amouage is so much more than just fragrance, it is true creative mastery - rare and extraordinary," said Parsiegla. "I look forward to authoring the next chapter in the brand's story and evoking new emotions and creating new connections that our customers will cherish. We also want to tap into the next generation of fragrance enthusiasts that believe less in brand affirmation and more in personality amplification."
On a mission to modernize the company, Parsiegla is carrying out an almost head-to-toe reorganization of the brand's business model and provided some insight into future management: "I tossed aside the idea of appointing a single creative director to helm the brand, and moved towards creating a more inclusive and dynamic Creative Collective. We are currently recruiting a hub of exceptional artists who will be operating in unison under the leadership of a newly established Chief Experience Officer position. These include perfumers, editors, designers, audiovisual artists, etc. to name a few. This Amouage Creative Collective, a mix of established names and emerging figures, will have complete creative freedom on all interactions a consumer has with the house and will also be the voice of the brand. We want to talk with consumers basically every day. I believe that this will go further than most in reimagining the way fragrances are crafted, communicated, purchased and, ultimately, enjoyed."
Prior to joining Amouage, Parsiegla held the role of Executive Vice President for Global Luxury at Havas, and has been credited for creating relevant content and reaching the next generation of fragrance enthusiasts. He was formerly the General Manager & Vice President of Prestige Products, Procter & Gamble, with end-to-end responsibility for the global beauty business, leading in-depth category experiences at the world's fourth biggest fragrance company.
Founded in Oman in 1983, Amouage has garnered a global reputation for bringing true artistry to all its creations, where product quality speaks for itself. Taking inspiration from a country that has a long tradition of fragrances and a wide selection of the finest raw materials, the various alluring collections of Amouage appeal to sophisticated, confident and well-travelled consumers who want something truly unique. As a privately owned and independent luxury fragrance player, Amouage can secure the utmost possible craftsmanship and excellence in perfume products. The company also works with only the very best experts in the field and has high level of in-house manufacturing guaranteeing quality, attention to detail and expertise on every level.
Today, Amouage is present in key cities around the world, available in more than 70 countries and more than 1000 selected retail outlets including the world's finest department stores and stand-alone boutiques in Italy, United Kingdom, Malaysia, Oman, United Arab Emirates, Kuwait, Bahrain and Qatar.
Photo: https://mma.prnewswire.com/media/1024323/Amouage_Marco_Parsiegla.jpg
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
