New Store In Deira City Centre Caters To Residents In Deira And The Northern Emirates

Dubai, 2nd November, 2011--American Eagle Outfitters Inc., (NYSE: AEO) a leading lifestyle apparel  brand catering for women and men 15-to-25 years old, celebrated yesterday the opening of its largest store in Dubai. Located in the hugely popular Deira City Centre, the 967 SQM store is yet another addition to the existing AEO stores in Mirdiff City Centre, Mall of the Emirates and The Dubai Mall. The new store is also the first AEO store in the region to feature an 'Accessory Shop' offering customers a larger variety of footwear, bags and jewelry. Designed with wood paneling and all new concrete tiled flooring, the store has an authentic American ambiance. Complemented with a service-oriented shopping experience that American Eagle Outfitters is known for around the world, the new store offers great fashion at affordable prices. 

Opening with the Holiday Collection, the focus is on creating a complete layered outfit with the most loved basics underneath stylish sweaters, fleece and outerwear for both men and women. True to the AE brand, denim is at the core of the collection with a wide selection of fits and new washes perfect to complete any outfit.   Special attention is given to accessories with trendy jewelry, bags and winter accessories like scarves and hats. This season customers will "Live to Give, Love to Get" from American Eagle Outfitters.

For girls, traditional Fair Isle prints are updated with bright neon colors for a modern twist. The Fair Isle styles like the crew neck and the sweater vest can be paired with denim in bright colors like red, blue and pink.  Dresses are also big for the season; American Eagle Outfitters offers feminine silhouettes and a variety of fabrics and patterns like floral, solid colors, and even touches of sparkle and sequin.  The dresses are versatile enough to wear with a cardigan and booties during the day or with the Tuxedo Blazer for a more formal and festive look at night.  The holiday season is all about accessories, including printed scarves, feather necklaces, and Navajo printed bags to complete any look or to give as a great gift. 

For guys, AE continues to offer an extensive selection of tops including long sleeve tees, fleece and woven shirts. Flannel shirts are especially popular this season in a variety of modernized plaid styles and color combinations.  The rustic Flannel pieces can be worn on its own or thrown over a striped tee or vintage graphic to play with pattern and texture. The Toggle Jacket is an outerwear favorite, it's a nod to the classic style, yet fresh and cool for our AE guys. 

The Aerie collection is pretty, cozy and sophisticated this season.  We continue to offer an extensive Vintage Lace collection with a variety of styles and colors, like the bright undies with matching neon bralettes and bandeaus.  Drew, the newest push up style, is now added to the Vintage Lace collection this season in bright colors and an all over lace body.  With a focus on gift giving, the festive collection showcases floral bras with matching undies as well as cute vintage holiday prints and bright colors throughout the collection.  In apparel the V-Neck Cable Dolman sweater and Open Knit sweater are two favorites that offer her that cozy feeling we love so much in Aerie.   Their feminine silhouettes and sparkle and lace details also provide a sophisticated look.

-Ends-

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.") offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters® brand targets 15 to 25 year old girls and guys, with 935 stores in the U.S. and Canada. Aerie® by American Eagle offers apparel and intimates collections for the AE® girl, with 158 standalone stores in the U.S. and Canada. The latest brand, 77kids® by american eagle®, is available at 22 stores across the U.S. The 77kids brand offers "kid cool," durable clothing and accessories for kids ages zero to 14. 

For further information, please contact:
Rasha Taha, Brand Marketing Manager | American Eagle Outfitters,
Phone: (+965) 2258 1881                                              
Email: rasha.taha@alshaya.com

© Press Release 2011