ATI Radeon HD 4800 series represents a new milestone in graphics architecture, with 800 cores driving cinema-quality realism in all aspects of visual computing
Dubai, UAE -- June 29, 2008 -- AMD (NYSE:AMD) today achieved two world firsts in visual computing: the launch of the first teraFLOPS graphics card, the ATI Radeon™ HD 4850, and the launch of the first graphics card featuring ultra high bandwidth GDDR5 memory, the ATI Radeon HD 4870. These two innovations combine with trademark AMD energy-efficient design and powerful DirectX® 10.1 compatibility to deliver superior performance at the high-volume mainstream and performance price points. Both the ATI Radeon HD 4850 and ATI Radeon HD 4870 are immediately available.
"The ATI Radeon 4800 series represents a 2X performance jump over the ATI Radeon™ HD 3800 GPU, the biggest generational increase since the game-changing launch of the Radeon™ 9700 in 2002," said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. "AMD made a strategic decision to focus on GPU designs that maximized our efficiency and allowed us to provide enthusiasts, performance and mainstream users with the most compelling value proposition at every price point. The ATI Radeon 4800 series sets a new industry standard in key metrics such as performance-per-watt, performance-per-mm2 of chip die size, and performance-per-dollar." AMD customers expressed excitement with the introduction of the ATI Radeon HD 4800 series.
ATI Radeon HD 4870 introduces GDDR5 performance, pushes 1.2 teraFLOPS
The ATI Radeon HD 4870, available immediately with a suggested retail price of USD$299, represents an unprecedented 1.2 teraFLOPS of visual compute power. It features a stock GPU core clock speed of 750 MHz, 512 MB of GDDR5 memory rated at 3.6 gigabits/second, and comes in a dual-slot PCI Express 2.0 configuration with a maximum board power of 160 watts.
ATI Radeon HD 4850: one teraFLOPS of visual compute power
The ATI Radeon HD 4850, immediately available with a suggested retail price of USD$199, received an enthusiastic welcome from global graphics reviewers. The ATI Radeon HD 4850 is the world's first teraFLOPS graphics chip, with 800 stream processing cores (identical to the ATI Radeon HD 4870), a stock GPU core clock speed of 625 MHz, 512 MB of GDDR3 memory rated at 2 gigabits/second, and comes in a single-slot PCI Express 2.0 configuration with a maximum board power of 110 watts.
Industry excitement for the ATI Radeon HD 4800 series is evidenced in one dozen AIB (Add-In-Board) companies offering custom designs of the products, a record number for AMD. Building high-performance versions of the
ATI Radeon HD 4800 series are VisionTek, ASUS, PowerColor, MSI, GIGABYTE, GECUBE, Force3D, SAPPHIRE Technology, Diamond Multimedia, Club 3D, HIS (Hightech Information Systems) and Palit Multimedia.
Systems integrators launching ATI Radeon HD 4800 series include ABS, Alienware, AMAX, Canada Computers, CyberPower, Extreme PC Corporation, Falcon-Northwest, iBUYPOWER, Maingear, Systemax, Ultra Gaming and Velocity Micro.
High Definition Video
The ATI Radeon HD 4800 series has the power to transform the ordinary into the extraordinary. The ATI Radeon HD 4800 series will allow users to experience HD digital content with uncompromising visual fidelity while helping to enhance the definition and clarity of lower resolution visual media.
The ATI Radeon HD 4800 series can help improve the definition and image quality of any visual media including standard DVDs and videos.
The ATI Radeon HD 4800 series was designed to easily handle the visual fidelity and clarity of all standard formats of today's high definition media.
The ATI Radeon HD 4800 series includes new HD media capabilities, like picture-in-picture HD viewing, super fast format conversion of your favorite media, and support for the latest HD audio technologies like 7.1 surround sound.
Energy Efficiency
The ATI Radeon HD 4800 series offers optimal performance and breakthrough efficiency with platform-independent intelligent power management.
ATI PowerPlay™ technology intelligently adjusts requirements to ensure performance is there when you need it most while throttling back for lesser user demands.
With the ATI Radeon™ HD 3870, AMD set a new performance per watt standard, which has been broken by the ATI Radeon HD 4800 series. Compared to the ATI Radeon HD 3870 series GPU, the ATI Radeon HD 4800 series delivers twice the performance while drawing only 20 percent more power.
The ATI Radeon HD 4800 series press kit may be viewed at ww.amd.com/ATIRadeonHD4800/presskit.
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About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com.
© Press Release 2008



















